Carl Lewis stops by a Beijing McDonald's to pick up a few all-beef patties, special sauce, lettuce and cheese for the US track & field athletes. (Courtesy)
BY TONY ARGENAS Sports Pros(e) Correspondent
I wanted to write a bit about some of the things I have been witnessing on TV lately. Namely, the commercials pertaining to the Olympic games. Now, I'm all for showcasing the world's most gifted physical specimens in some of the weirdest competitions known to man (don't believe me, watch table tennis), but the excitement dissipated after the first commercial ran during "America's Got Talent."
In this particular commercial, the company, McDonald's (perhaps you're familiar), has obtained several of the more popular American athletes to hock their latest grease-filled creation. Now I'm not an Olympic trainer by any stretch of the imagination, but I can't in any capacity see Michael Phelps' trainer saying "Michael, when you're finished with that last lap I want you to hit the showers and then grab a couple chicken biscuit breakfast sandwiches." This guy has been consuming nothing but whey protein and wheat germ since he was nine, yet I'm to believe he loads up on McGriddles before a big swim. My mom wouldn't even let me eat a cracker and play in that mud-filled bacteria basin we called a kiddie pool in our front yard, and this guy's housin' big macs.
How stupid does Madison Ave. think the American public is?
If you missed the McY D's (I'm not sure the best way to spell that little small-town jewel), don't fret, because its just the first of many (and it's posted below). Soon you will start to wonder what "isn't" the "The Official ______ of the US Olympic Team". Last year, Wiskas was the official cat food of the US olympic team, don't believe me, look it up**.
"Hi, I'm Tim Johnson. And when I'm out practicing with our US Olympic water polo team, Mr. Mittens here likes to kick back with a healthy bowl of Wiskas, The Official cat food of the US Olympic Team"
Me: "Hey that guy I saw on TV for 15 seconds between reruns of M*A*S*H buys the same cat food as me! WOOOOOHOOOO"
Does that make any of you want to run out and grab a bag of Wiskas? Or a cat for that matter? How does that change the product or make it more appealing to the US public? The sad truth is, on some level, THIS WORKS! Because these companies spend millions to claim that moniker. And we wonder why the rest of the world views us as unintelligent product whores. Looks like the cat's out of the bag, no pun intended (screw that -- pun INtended).
So the call goes out to the Sports Pros(e) readership -- send us the dumbest olympic product placement ads you've seen during these games. The one who sends in the most ridiculous ad gets a free smug sense of self-satisfaction. That, and the realization the masses can be talked into anything.
**I actually have no proof of that.