If this doesn't cause Luke to turn back on his targeting computer, what will?
Master Yoda is joining the gang from a galaxy far, far away (turn-by-turn directions there available) to voice direction for the TomTom GPS system.
Yes, this is shilling, but it's shilling at its Star Wars best. If all ads were this awesome, we'd need nothing but ads to pass the time.
In fact, the only way this doesn't make me want a TomTom more is that it doesn't include an R2 droid upon purchase.
Now the debate begins - who does the behind-the-scenes spots better? Yoda, or Darth Vader:
Again, why quibble? Just set up a cable channel and run them all 24 hours a day.