Hairesy! Michael Jackson's singed locks up for sale

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Death, it turns out, is anything but dignified for Michael Jackson.

His family continues to squabble over the estate. The label is marketing his work, using his death as a profit engine. His brain was held in deep freeze as his death investigation continues.

And now this ... his singed hair from the infamous 1984 Pepsi commercial fire accident is up for sale.

According to the London Sun newspaper, Ralph Cohen, the executive producer of the commercial, saved the hairs in his coat, which he had used to try to put the flames on Jackson's head out. Now the dozen singed hairs are going on the block in an auction expected to bring in a whopping $1,500.

Of course, that price also includes Cohen's harrowing tale of the day:

"And then, as Michael on his cue, was supposed to come down the stairs the explosion went off and the first thing I noticed was - he was about half way down the stairs - and I noticed flame emanating from his hair.

"And it took me a moment to register what exactly was happening because there was so much lights and so many different things go on sic] it was a little confusing but I noticed his hair was on fire and I immediately rushed out from my position.

"I pulled my jacket off as I was running and proceeded to, when I reached him, put it over his head."

Richard Davie from International Autograph Auctions is selling them at the Edwardian Radisson Hotel at Heathrow, London, on October 17.

The hairs are said to be worth about twice as much as when Jackson was alive. The video flameout is pointed to by many Jackson watchers as the beginning of the end for the King of Pop. After suffering second degree burns, he became hooked on pain killers, live-in doctors and bad advice until the time of his death by cardiac arrest this summer.

That, if it were the end of the story, would be enough to cover the weird quotient for the day. But when it comes to Michael Jackson, there's always more.

The Arlington Heights, IL., company, LifeGem, already has plans for about 100 more of Jackson's burned hairs - making them into diamonds. Dean Van den Biesen, one of the company's co-founders, says the 7- to 9-month process to make diamonds from Jackson's fried locks is underway.

"We have the Armani suit jacket, the locks of hair, the documentation. Everything," Van den Biesen said Tuesday.

How many diamonds does 100 hairs get you? About three by the time the carbon purification process the company advertises is complete. As to who gets those diamonds when they're done, plans are still being developed.

You'll just have to make due with the King's latest single - or is it his single? - for your Jackson fix in the meantime. Or, there's always the other King's hair auction, if you really must go that route.

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