This is a love story. The love story that has been years in the making, but has really only gelled in the last year.
And, as with many great love stories, this one came to a head with a wedding, a joyous day filled with family, friends and memories new an old.
And yes, we're probably all happy for Jill and Matthew, the happy couple whose wedding played a part in this love story, but it's not their vows that have us fawning for love - this is the story of a wedding invitation that has caused anyone who sees it to swoon with romantic admiration or typographic fixation.
Truly, this is the most clever wedding invite, perhaps, ever seen:
So there you have it. No bows. No treacle. No frills. Just the creative retelling of a couples love in a way that simultaneously avoids being overly sentimental, but conveys the deep meaning these two lucky people have for eachother. You can check in on the groom and find more on the award-winning effort at his blog, motherboard.
And when November 8 rolls around, raise a glass to the happy couple on their one-year anniversary, but you should definitely celebrate their creativity.