Are you feeling SOSO about your WIFI?

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Can you put the iPhone down without freaking out?

From the utterly obvious file: A study has found that most people get very, very stressed out when they don't have an Internet connection.

But it's more than that. The study -- from The Future Report and commissioned by British Internet service provider Virgin Media -- coins an acronym for people who are slightly hooked on their wifi mainline. Those who not only love their tech but experience great anxiety when they are disconnected are SOSOs. They "switch on to switch off" -- that is, they experience less stress as long as they see this:WIFI.jpg

More than 35 percent of those surveyed said they kinda freaked out if they were unable to stay in relatively constant contact with friends and family via email, Web sites or social networking services.

In addition, the SOSOs don't care if you find their anxiety ridiculous. The same percentage reported that they don't feel guilty about always having a computer or Web-activated cell phone within reach.

The numbers were higher for stay-at-home parents.

"An 'always on' lifestyle may not be for everyone but there is a significant number of people for whom always being connected actually increases peace of mind," says Mark Schweitzer, COO of Virgin Media.

How about you, Yanks? Do you get the shakes when you leave the bars, as it were?

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    This page contains a single entry by Thomas Conner published on October 14, 2009 11:43 AM.

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