You knew someone would do it sooner or later, probably sooner.
OK! Weekly magazine has caused a stir with its latest issue -- the front cover of which features a photo of Michael Jackson just moments before doctors declared him dead.
Media Week reports OK! paid $500,000 for the exclusive shots, taken as he was being rushed to the hospital on June 25.
While most outlets are publishing tributes showing Jackson in his glory days and a more positive light, the editors at OK! say they opted for this display to set themselves apart.
"It's a photo that captures the surprise and the upset and the moment of this breaking news story," says OK! editorial director Sarah Ivens. "I hope the cover will provoke readers. It celebrated the man, but it also does expose that he was an eccentric character who lived a very controversial life."
It's not an overtly gruesome photo, but it could clearly affect fans emotionally. You can see the magazine's cover below, after the jump, but don't say we didn't warn you.
If you're outraged, there's already an online petition demanding ... that ... something be done about it.
What do you think? Too much? Too soon?