Avon calling ... in a new infomercial

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Either infomercials are respectable now, or troubled cosmetics company Avon is this desperate.

The blush 'n' beauty sales team -- once synonymous with door-to-door sales tactics (hasn't the Internet finally, thankfully killed door-to-door sales?) -- is, as Harvey Milk said, here to recruit you! This time, they're taking their sales pitch for sales staff to cable TV in its first-ever TV infomercial. It will debut Saturday on the Oxygen cable network.

None other than financial guru Suze Orman is on board to herald the glory of selling Avon products (a nice endorsement for a pitch like this in troubled economic times), along with "Inside Edition" host Deborah Norville.

AP reports: "The project is an example of the growing acceptance of infomercials, once an advertising form reserved for cheesy products. Avon also needs to increase its base of 500,000 sales representatives in the United States. The company said two months ago that it was freezing salaries and hiring as part of a restructuring."

We can't wait to watch it in our Snuggies after mopping up massive spills with our Sham-Wows.

And just to help you bliss out on a Thursday, here's how optimistic and individualistic the '80s looked through Avon's eyes ...

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    This page contains a single entry by Thomas Conner published on April 23, 2009 11:25 AM.

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