Every year I receive dozens of calls from parents who complain that they aren't educated in the recruiting process. They don't know the ABC's of how to get their son evaluated, how to get him exposure and how to deal with college coaches.
Recruiting is a business and parents have to understand that it isn't a social hour. The college coaches are the pros and the parents are the amateurs. In this game, it is no contest. But it doesn't have to be that way. Parents need to take a firm control of the recruiting process.
Here is a typical case: A parent said her son was her first child to experience the recruiting process and she had absolutely no idea that college coaches were evaluating athletes during their junior year. She wasn't aware that the process began so soon.
"We did send out his highlights to many colleges after his junior year but there was not much on the film to see and we received no response because he didn't get much of a chance to show what he could do for whatever reason," she said.
"We didn't have any relationship with college coaches. Only one school contacted him over his junior year but that fizzled out and we don't know why. The big push did not start until his senior year when I learned it may be too late. Luckily, I had a friend who knew a college coach and put the two of the in contact. The coach liked what he saw and things went from there."
What she learned from her experience and what she advises other parents who are about to embark on the recruiting process is that high school coaches need to explain how the process works during an athlete's freshman year, so they know what to be prepared for.
Parents who believe their sons or daughters have the potential to be a scholarship athlete in college should take the initiative from the outset. Talk to your high school coaches. There are many informative books on the subject. There is no excuse for not knowing everything you and your child need to know about the recruiting process.