The other night, I had dinner with some film-critic friends -- people I've known for much or most of my life -- and the subject circled around to 2010 ten-best list obligations. Two of us immediately said we'd rank episodes of "Mad Men" on our lists. I did not see (m)any theatrically released motion pictures this year that I thought were superior to, say, "The Rejected," "The Suitcase," "The Beautiful Girls," "Tomorrowland"... In fact, out of the 13 episodes shown between July and October, I could list ten titles and not feel terribly guilty about the feature films I'd be leaving off.
This video essay, "The Ladies and the Boxes," draws upon several episodes from Season 4, culminating with the final one, "Tomorrowland." Sally Draper says she gets upset when she thinks about "forever" -- the concept of death that most troubles her, but also the promise (if not the reality) of marriage. Sitting outdoors in a vacant lot, with the remnants of a old, overgrown shed behind her -- as unlike the rigid, rectilinear architecture of SCDP as possible -- she likens it to the Indian girl on the Land o' Lakes butter box, holding a box with her picture on it, holding a box...

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