Jim Emerson's Scanners Blog

Sex and subtitles: An Open Mind Is Advised

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Two of the better fest trailers I've seen, from the 2009 Vancouver International Film Festival:

Sex after the jump:

5 Comments

Is it just me or does the second video undermine its own purpose?

It says to have an open mind, but all the stuff going on is enforcing the stereotype that art films just depict weird sex or random images just to be arbitrarily provocative with no actual purpose (which some do, to be sure, but still...).

Funniest part is the bear reveal after "Or sexuality altogether..."
Enjoyed that trailer. Though I did feel an uncomfortable tinge of what Jack mentions as I watched it.

JE: All three of this year's VIFF trailers were gently poking fun at the films, the festival that programmed them, and the audience that came to see them. That's what I liked about their attitude. VIFF showed more than 300 movies this year and, yes, they are quite aware of the stereotype about artsy/indie films and sex -- and the truth that gave rise to it! The third trailer (not as good as these two) involved endings that are so arbitrary "they're almost genius.... Almost." Good-natured Canadian clear-sightedness, sans snark.

"Good-natured *Canadian* clear-sightedness, sans snark."

...Well, maybe in Vancouver. I encounter my share of Ontario snark on a daily basis.

JE: True, it may be more of an East-West (or Toronto-Vancouver) thing...

The second one is hilarious. And yes, the bear is the funniest part.

The "Sexuality" spot won a Best in Show at the Lotus Awards (BC ad industry award show).

http://www.marketingmag.ca/english/news/awards/article.jsp?content=20091104_172133_11096

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epigraphs

"I don't think you go to a play to forget, or to a movie to be distracted. I think life generally is a distraction and that going to a movie is a way to get back, not go away." -- Tom Noonan

"Cinema is a matter of what's in the frame and what's out." -- Martin Scorsese

“An idea does not exist apart from the words that express it. Style is not an envelope enclosing a message; the envelope is the message.” -- Dwight Macdonald

"There's nothing I like less than bad arguments for a view that I hold dear." -- Daniel Dennett

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