Jim Emerson's Scanners Blog

Ad blurb pwnage

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500days.jpg

"500 Days of Summer will own you."
-- Peter Travers, Rolling Stone

I have not been able to find the context in which the cutesy ad blurb above originally appeared. It's not in Travers' review at RollingStone.com. Maybe he spoke it, or something like it ("It will own you"), in video or podcast remarks. I've seen it used in web ads and TV spots. But, really, what was Travers trying to communicate by employing this phrase? That the movie vanquishes you, the viewer? (At least he didn't say "pwn.")

What's the adjectival form of "n00b"?

17 Comments

By on July 23, 2009 6:59 PM | Reply

weird...

By on July 23, 2009 7:10 PM | Reply

I'm not sure what the adjectival form of n00b is, but this does remind me that "w00t" was the Merriam-Webster 2007 word of the year. I still haven't gotten over that.

Peter Travers certainly makes this movie sound enticing, but I don't know if I'm ready for that level of commitment.

N00b is a noun, so I'm thinking the adjective form would be n00bian. Just a guess.

Could it be a bogus quote? Could they mean Peter Travers from R0lling St0ne?

By on July 23, 2009 8:04 PM | Reply

As a wise man once wrote:

"It's a beautiful thing, the destruction of words. Of course the great wastage is in the verbs and adjectives, but there are hundreds of nouns that can be got rid of as well. It isn't only the synonyms; there are also the antonyms. After all, what justification is there for a word which is simply the opposite of some other word? A word contains its opposite in itself."

By on July 23, 2009 8:34 PM | Reply

Perhaps the blurb was an ode to Yakov Smirnoff?

As for the last question, I'd rather not deign to 1337-speak, so I'll just say the adjectival form is "rookie," as in, "They call him a 'n00b.' He makes rookie mistakes." I understand English is a living language, but it's not a hyperactive two-year old on PCP.

Jim, do you have any insight as to how blurbs get chosen? Do they just look for the right phrase, or are the blurbs ever actually tailored to the purpose? I suspect it's the latter.

(Note: I'm not a critic, and am not asking how this is done in order to find a way to get quoted. I've just been suspecting lately that a certain website [ok - chud.com] is trading favorable - frankly GLOWING - reviews of mediocre-to-bad genre movies, for insider access, and getting quoted in commercials.)

noobish

By on July 24, 2009 8:10 AM | Reply

n00bi4l (noobial)

Jim, I think Travers is suggesting that there's some form of slavery going on here. One must thus conclude that this film is in direct violation of the 13th Amendment to the United States Constitution.
Egads!

By on July 24, 2009 11:16 PM | Reply

The adjective form of noob? Nooblesque.

By on July 27, 2009 1:55 AM | Reply

The adjectival form of n00b is n00bie. As in, "Peter Travers came off as a n00bie film critic when he indicated to his readers that they would be owned by the viewing of 500 Days of Summer."

By on July 27, 2009 9:13 AM | Reply

I have another one: nooboid, place 7331-speak where you will.

By on July 27, 2009 9:38 AM | Reply

Traverse is also quoted on the DVD cover of High Fidelity that it "hits all the laugh bases". Maybe his quotes should have little asterisks after them, and down at the bottom in really small print would be an explanation of just what on earth he meant.

By on July 29, 2009 3:16 AM | Reply

Nubine

By on August 2, 2009 12:37 AM | Reply


Roger,

I know a word from the Internets that you could probably use:

Nerfed (verb) To make something a weak watered down shadow of itself. To make something harmless. Origin: Nerf (tm) footballs.

By on August 4, 2009 12:40 AM | Reply

I've already incorporated the words "n00b" and "w00t" into my vocabulary. I haven't warmed up to "pwn3d" though.

Sorry, but beyond other things ... I play lots of video games, and a lot of "pwning n00bs" occurs, resulting in the inevitable, celebratory "w00t."

It's like a new language that is fun.

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epigraphs

"I don't think you go to a play to forget, or to a movie to be distracted. I think life generally is a distraction and that going to a movie is a way to get back, not go away." -- Tom Noonan

"Cinema is a matter of what's in the frame and what's out." -- Martin Scorsese

“An idea does not exist apart from the words that express it. Style is not an envelope enclosing a message; the envelope is the message.” -- Dwight Macdonald

"There's nothing I like less than bad arguments for a view that I hold dear." -- Daniel Dennett

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