"Question: how many manufactured objects did you touch this morning, between waking up and leaving your house?"
-- from the "Objectified" web site
Might be easier to estimate how many non-manufactured (organic and otherwise) you made contact with. From Gary Hustwit, the director of "Helvetica," one of my favorite films of 2007, comes the most anticipated movie of the year. For me, anyway. Spring, 2009: "Objectified." From the official site:
About the trailer: the voices belong to Jonathan Ive, Andrew Blauvelt, Marc Newson, and Karim Rashid. The song is "I Like Van Halen Because My Sister Says They Are Cool" by our friends El Ten Eleven, from their new record "These Promises Are Being Videotaped." And the font used in the trailer is... Akzidenz Grotesk!
That would be the lead designer of the iPod and other Apple machines, the head of the Design Studio at the Walker Art Museum, the designer of Ikepod watches, and the industrial designer Time called "the poet of plastic." It's a movie about... design -- "our complex relationship with manufactured objects and, by extension, the people who design them." El Ten Eleven did the music for "Helvetica," too. And Akzidenz Grotesk is, of course, a close progenitor of Neue Haas Grotesk.
Great poster, too. As you would demand from a film about design. Click below... and find the title.
(tip: MCN)
Black on silver:
3 Comments
Interesting... It seems it's showing at SXSW. Now I'm looking forward to it. I love the poster. It's very much like the Helvetica one without totally ripping itself off.
WOAH!
I am excited for "Objectified".
(Really!)
This could be such a fascinating film... and it happens to be about something I ponder (in my head, not out loud) every single day. Tough to put into words exactly how an object alters your life but every now and then I become convinced that one little object has done just that. Hopefully this film help me give voice to those thoughts of mine. It's as simple as this though: some keyboards I find more comfortable than others... and that surely, at some point, has affected my willingness to take the time to elaborate on something I'm explaining to someone during an online debate of, say, a movie.
Anyway, this is on my hit list for this year, next to seeing "Watchmen" again in IMAX... and... Jim Jarmusch's "The Limits of Control" has me excited because of its somewhat mysterious, obtuse but intriguing trailer...
http://www.youtube.com/watch?v=YJQ5bLmYGm0
I'm looking forward to seeing Objectified too, but I also wonder how much of it will be about design and how much will just be expensive product design porn. For me, this will be the key to whether or not this is a good film.
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