Skeletons in the closet! Bats in the belfry! Wolves in sheep's clothing! Pit bull-barracudas in Neiman Marcus clothing! Flying pigs in lipstick bursting forth from unlicensed plumbing fixtures! Befitting the sinister tone of season (political and scary), David Bordwell has published a brilliant essay he calls "It was a dark and stormy campaign," in which he examines the concept of "narrative," as it has come to be used in film and campaign circles. This is essential reading:
Clearly the presidential candidates have come to believe that what seizes the public aren't just policy views and promises. Now the campaigns want to tell stories in which the candidates are the protagonists. The life of Barack Obama, or Joe Biden, or Sarah Palin is said to be a story (usually "an American story"). According to Robert Draper's influential recent article ["The Making (and Remaking) of McCain"], John McCain's campaign has deliberately set out a series of "narratives": McCain endures suffering in Hanoi as a POW; he enters politics and fights for reform in government. Mark Salter, McCain's staff member and coauthor, has the responsibility of stitching incidents of the Senator's career into what he calls the "metanarrative" of McCain's life--rather as George Lucas presides over the Bible of the "Star Wars" universe.

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