U.S. Senator Dick Durbin (D-IL) on Monday announced he is asking energy drink companies to stop marketing their products to kids. Durbin said he is sending letters to CEOs of Red Bull, Rockstar and Monster
"requesting explanations for their sponsorship of high school sporting events and advertising at venues like Little League games."
Durbin said companies have gone against their own claims of not marketing the highly caffeinated beverages to children and adolescents.
"Over the past year, there has been growing concern about the potential health risks posed by energy drinks," said the letter, which he sent along with U.S. Senator Richard Blumenthal (D-CT). "Your company has stated that it does not market energy drinks to children, however, we have learned about numerous instances which contradict that claim. In light of public health concerns regarding the consumption of high levels of caffeine by children and adolescents and your company's position that your energy drink products are not marketed to children, we are deeply concerned by evidence demonstrating direct marketing of your products to youth."
Over the last month, energy drink companies have been more aggressive in defending their product.
Monster held a news conference to combat claims in a lawsuit that a 14-year-old Maryland girl died after drinking the product.
Durbin to energy drink companies: Stop targeting kids
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