A new scathing ad released by the NRA calls President Obama "an elitist hypocrite" because he has armed guards protecting his daughters at their school, but balked at the NRA's proposal to arm schools nationally.

"Why is President Obama so skeptical about putting armed security in our schools? It's okay for his kids, but not ours?"
The ad, released today, indicated.

The ad is a clear sign that any kind of gun legislation will mean a fierce battle on Capitol Hill.

The White House responded calling it "repugnant and cowardly."