God, I hope they're joking
Some excerpts from the "mission statement" that arrived in an all-employee e-mail:
"Capitalize on the power of the Sun-Times News Group by focusing on customer intimacy to unlock and maximize value."
"Inform, delight and captivate our audiences
Become an indispensable business partner for advertisers
Enhance the communities we serve"
Some items created by the Mission Statement Generator at Dilbert.com:
"We enthusiastically engineer principle-centered deliverables in order to synergistically disseminate ethical intellectual capital."
"Our mission is to continue to collaboratively customize value-added content in order to proactively utilize inexpensive opportunities to exceed customer expectations."
I can't tell the difference, either.
