Photo by Andrew Nawrocki
Fashionable people astound me. Whereas others roll out of bed and into the perfect skinny jeans/plaid shirt/mussed cardigan/Converse combo, when assembling an outfit, I apply the sort of concentration normally associated with defusing a bomb, and still wind up realizing hours into my day that what seemed fresh and daring in my early morning mirror actually makes me look like I was styled by an Olson twin and K.D. Lang, each drunk and angry. Plus I almost always forget to brush my hair.
Amy Creyer faces none of these problems. Currently a DePaul graduate student studying the role of public policy in the fashion and apparel industries, Creyer eats sleeps and breathes fashion. As the owner of chicagostreetstyle.com, a website dedicated to providing high quality street style photographs, Creyer captures Chicago’s most fashionable perambulators. A self-taught photographer, Creyer’s influence is two-fold. Not only does she showcase cresting styles, but by virtue of what she chooses to photograph, she also shapes trends.
Our Town First off, what are you wearing right now?
Amy Creyer My Proenza Schouler for J. Brand paint-splattered jeans, Erin Gordon for Sarca bracelets, a Graham & Spencer top, my black leather Chucks, and a Giorgio Brato leather jacket.
OT You grew up in Greenwich. Style-wise, how is NYC different than Chicago?
AC In New York, people are very concerned with wearing the right brands or the hottest designers. You see a lot of clothing straight off the runway. I love to photograph and wear designer clothing, but I find the authenticity in Chicago far more interesting. There is an organic and authentic development of personal style in Chicago that I think is directly related to the absence of a strongly entrenched fashion establishment.
OT Describe your website’s genesis.
AC I was the little girl who always wore dresses to run around the playground. My website is the culmination of my lifelong love of fashion and decade long obsession with street style. Every aspect of being a street style photographer, from stopping random people on the street to using social media to connect with my followers, came naturally to me.
OT How do you choose and reel in potential subjects?
AC I constantly scan my surroundings for anything unusual; perhaps a woman's unique hairstyle or the way a man tied his scarf. Sometimes there's skepticism, but I always cut through with my charm. As the art form becomes more popular, individuals are excited about getting stopped for a photo, and I am definitely seeing stronger style on the streets as a result.
OT Do you shoot daily?
AC [Initially] I had too many experiences where, grocery shopping or running errands, I saw someone I would have loved to photograph. Now, I'm always armed with my Olympus PEN and prepared to capture a subject to share with my readers.
OT You study the role of social media in fashion marketing. What role do bloggers play?
AC Bloggers are essentially innovators and trendsetters, early adopters in marketing terminology. These people hold considerable influence over their networks, and social media has dramatically increased that sphere of influence. Before the rise of blogging a trendsetter like Tavi Gevinson would have been limited to influencing people in her local community, but with the Internet she can set trends across the world. Her sway in the fashion industry stems from her authenticity as a consumer, which is extremely valuable to a brand. I'm really interested in how brands build relationships with bloggers and the role of authenticity in those partnerships.