It may not have the name recognition of, say, Black History Month (February) or Hannukah (Eight great days in December) or even Hot Dog Month (July), but The Fifty/50 is celebrating "America's Most Patriotic Beverage" – the 40 – with National 40oz Week from June 29-July 5.
Enjoy a different special on the malt liquor every day, including Monday’s Colt 45 “Works Every Time” launch party, where Billy Dee’s favorites are just $5. Also part of the celebration: Thursday night’s old-school hip-hop night with $5 St. Ides and Friday’s Cubs Mickey’s party, where you can get $5 Mickey’s 40s, $6 Mickey’s Irish Car Bombs and free Mickey’s-infused Jameson shots during the first inning of the Cubs-Brewers game (yes, our stomach just churned thinking about it, too.
The Fifty/50 reminds us that the drink made popular by blaxploitation films and gangsta rappers was actually invented in the Midwest shortly after Prohibition in the 1930s, to give Americans access to a stronger brew for less money. So make sure you tip your 40 as a tribute to all our dead homeys who got caught up in the game during the Great Depression.
Check out all the details for 40 Week here.
I read a similar article last year at this time. I can never get enough 40oz history. I'm alway amazed.