But here's something you don't know about Nix.
"I don't like the attention," he said on Saturday, surrounded by several reporters, both local and national.
"That's bad, right? it doesn't make sense," he continued. "I like making people laugh, but I don't like people saying, 'Oh, Louis, you're the greatest, you're the best.' I just like to be a normal guy."
He's quickly become one of the most recognizable players on one of the nation's most recognizable football teams. His quirky sense of humor and willingness to be silly have made him a fan -- and media -- favorite. His path to the spotlight began with a class he took for his Film and TV major.
"I wanted to get in the groove of it," he said. "I got in front of a camera a few times, I enjoyed it, I opened up, I saw that I could express my personality in front of everybody, and people enjoyed it. I made people laugh, made them feel good, and that's when I started doing my little YouTube channel, Chocolate News, and it just went on from there."
The fact that he had a difficult childhood, with 13 siblings, not a lot of money, and a dad who's been mostly out of the picture, makes his happy-go-lucky demeanor and genial presence all the more impressive.
"I just like to make people smile," he said. "I've been through a rough life, so, you know, I don't like to be just down and stuff. That's not how you should live. You should be happy."