Whoa. RT @lisaframe RT @gregcorner: Oh my god! Old Town Social is on fire. Just escaped it. I hope everyone else did instagr.am/p/W-OMEiHksu/

— Brian Miller (@brian_miller) March 17, 2013

Reporting via Sun-Times Media Wire:

It may not have been a large or long-lasting fire, but the black smoke that could be seen for at least a mile and a-half south Sunday afternoon certainly suggested something worse to those who saw it.

The fire, on the roof of the Old Town Social, a bar/restaurant at 455 W. North Ave., was quickly extinguished, according to Fire Media Affairs. The bar was open at the time of the fire.

Black smoke from the fire could be seen from as far south as the Merchandise Mart. Police were redirecting traffic at the scene.

Fire Media said it was a small fire and no injuries were reported.

More details to come as Sun-Times reporter Mike Lansu heads to the scene.

UPDATES:

Firefighters dousing roof of Old Town Social after blaze. Second North Ave. bar fire this week (Lille Qs)

— Mike Lansu (@mikelansu) March 17, 2013

Fire at Old Town Social is out. Heating / AC or electrical unit on roof badly burned.

— Mike Lansu (@mikelansu) March 17, 2013

Soccer fans at Old Town Social upset they missed a goal, had to leave beer inside when smokey roof fire erupts

— Mike Lansu (@mikelansu) March 17, 2013

Lincoln Square Martha Onate was in the bar with some friends from Spain when the fire started. They were there watching a soccer game -- Barcelona vs. Rayo Vallecano -- when the alarm went off.

Onate said the fire started about 25 to 30 minutes into the game. She said Barcelona had just scored a goal and they wanted to see the second goal and they were upset they had to leave their beer and credit card inside.

They were looking forward to getting back inside to watch the rest of the game.

UPDATE:

Old Town Social opened back up about 7 p.m. with minimal damage:

@mkchiwriting We are fine though, thanks Mike. We are up and running again. Very lucky. Though we do need a drink or two ourselves...

— Old Town Social (@OldTownSocial) March 18, 2013