Make no mistake, Sox fans like me couldn't care less if Wrigley Field gets renamed Starbucks Stadium or Old Style Park. The Friggin' Confines at Clark and Addison by any other name would smell just as rank to us.
Still, we can empathize with fans cursing a Cubbie blue streak -- like Tribune boss Sam Zell at a newsroom meeting -- over the billionaire's plan to hawk Wrigley Field naming rights.
Cubs fans are a sensitive bunch. They don't handle talk of messing with their baseball shrine very well, even though the place is clearly a dump.
So, take this advice from a Sox fan who has weathered this name-change business: Get over it.
When the White Sox sold out the Comiskey Park name to U.S. Cellular for 68 million bucks in 2003, guys like me didn't buy into it.
Heck, most Sox fans still call the place Comiskey or by its proper name, Sox Park, anyway. And since our boys won the World Series in 2005, we don't even think about our stadium's stupid name anymore.
Yeah, a World Series ring is the best medicine.
Trust us on that one.