The 2012 Pitchfork Music Festival got off to a delayed start Friday afternoon due to passing storms. Gates opened 30 minutes later and music was delayed 10 minutes while crews pumped some flash-flooded spots.
First up is the organic drone of Lower Dens and the spunkier rock of Outer Minds. Through Sunday night, 47 bands will perform on three stages in Chicago's Union Park, featuring mostly indie subgenres of rock, pop, electronic and hip-hop.
With a daily capacity of 18,000 fans -- Friday is nearly full, Saturday is sold out, Sunday is filling up -- the annual music fest is exactly one-fifth the size of Lollapalooza's daily crowd of 90,000.
That does not mean it wields just 20 percent of the impact.
Showcasing rising stars and cutting-edge sounds, the Pitchfork event -- derived from its namesake online music magazine, Pitchfork.com, the arbiter of what's playing in hipster headphones the world round -- often assist in culling the field, even determining who steps up to the larger fests, such as Lolla, Coachella and Bonnaroo.
Situated squarely in this West Loop park, Pitchfork's schedule and layout are easy to manage and maneuver. It's a fan-friendly and usually Chicago-friendly experience. Ticket prices stayed level this year ($45 each day, $110 for three-day passes), so it's a great bargain.
New elements to the experience this year include on-site lockers for fans to stash belongings, a ride-sharing program and increased bicycle parking. Among the vendor booths and markets, such as the CHIRP Record Fair, is the new BookFort, sponsored by local publisher Featherproof and Poetry magazine, featuring books for sale and a schedule of readings and discussions throughout the weekend from writers ranging from Tim Kinsella to Cynthia Plaster Caster.
Also, for those not attending the festival, Pitchfork 2012 is streaming online for the first time via youtube.com/pitchforktv.