No sooner did Kanye West's latest single, "Theraflu," surface late Wednesday night -- in which the Chicago-native rapper says, "I admit I fell in love with Kim" -- than TMZ reported Thursday morning that West and reality TV celeb Kim Kardashian are, indeed, dating.
West and girlfriend Amber Rose split up in 2010, and Rose later claimed that Kardashian was the reason. In "Theraflu," West adds that he became smitten with Kardashian "'round the same time she fell in love with him," referring to NBA player Kris Humphries. He goes on: "Lucky I ain't had Jay drop him from the team," referring to Jay-Z, West's current touring partner and co-owner of Humphries' team, the New Jersey Nets.
Chicagoans who want to skip the gossip decoding will enjoy another part of "Theraflu," the final minute in which DJ Pharris chimes in with a Google Maps-specific shout-out to Chicago's South Side, including calls to "47th Street! Garfield Park! / 79th! Stony Island! ... 64th and King Drive, what up!? / 83rd! Cottage Grove! The Gardens! / This Chicago, n----! / The Dearborns! 55th! / Cabrini Green! Terror Town! / West Side! Pocket Town, it's Chicago!"
(UPDATE: The Universal Music Group has been busy Thursday morning yanking "Theraflu" audio embeds from the web. The one I listened to within the hour already has disappeared. That may be because it's actually a track from West's next solo record, according to Chicago hip-hop blog Fake Shore Drive. They also still have the track streaming.)
But "Theraflu," also featuring DJ Khaled, was not the song fans were expecting to hear this week from Kanye's camp.
West reportedly is dropping a new single tomorrow, Good Friday -- the first official music from a long-anticipated mixtape compilation from West's G.O.O.D. record label. The track, "Mercy," features West collaborating with Pusha T, Big Sean and 2 Chainz. The full album is expected to include G.O.O.D. artists John Legend, Common, Kid Cudi, CyHi da Prynce, Mr. Hudson and others.
"Mercy" will be available at midnight on the Island Def Jam label site.
West has used the Christian holiday as a G.O.O.D. marketing gimmick before. In 2010, he began leaking songs from his now highly acclaimed "My Beautiful Dark Twisted Fantasy" album on Good Friday.
No release date for the new compilation has been set, but producer Mannie Fresh recently told MTV News it was "pretty close" to being finished. "Songs phenomenal, everything," he said. "It's an album that's all over the place, it's not just one thing. It's not just that you're gonna hear some Southern hip-hop or whatever. You're gonna hear everything."
West and Jay-Z take their Throne tour to Britain this summer, and Jay-Z has hinted that a second Throne album may be coming: "You might see a Jay, then Kanye and a Throne album next year... We've really found our zone."