AUSTIN, Texas -- There's buzz, and there's buzz. When people insist you see a band at South by Southwest, it's usually dicey. When people recommend a band like this -- "Aw, Hospitality. They're really good. I'd like to see them again" -- that you take a little more seriously.
The buzzy Brooklyn band's Friday night showcase at Frank was definitely worth the recommendations, and then some. Unassuming and sometimes unobtrusive, Hospitality segued from sound check to set without any fanfare or introduction; the snugly packed crowd in the small bar simply enjoyed the revelation that, hey, that beautiful music is the room's centerpiece now.
Hospitality, like its namesake, creeps up like that, anyway.
Creating a sound way bigger than the sum of its basic quartet lineup, this is indie-pop with bright colors, effervescent arrangements and, most importantly, real swing. Underneath the big, fat, chiming guitar chords and singer-guitarist Amber Papini's conversational patter is usually a firm beat, certainly a supple groove thanks to left-handed bassist Brian Betancourt. They could probably go toe-to-toe with most dance-rockers from the first wave (Franz Ferdinand, etc.), but they'd also have a calming effect on them. "The Right Profession," from this year's self-titled debut, certainly moves, and "Friends of Friends" enjoys a groovy dance break, but other songs sometimes noodle, sometimes vamp, sometimes slip into a positively Pink Floyd reverie.
If Steely Dan worked to sound like the actual future, rather than Donald Fagen's nostalgic 1950s Worlds Fair perspective on it, they might sound something like Brooklyn's Ava Luna. A thrilling, lurching, bewildering, surprising frenzy of genre-splicing, this sextet's Friday night return to SXSW at the Iron Bear club rocked and grooved and glitched.
Driven by rhythms that stutter and fray, Ava Luna's 21st-century rock 'n' soul is humanized by no-nonsense vocals. Becca Kauffman and Felicia Douglass bring seriousness and sass, when called for, but it's singer-guitarist Carlos Hernandez that embodies the band's schizophrenic joy. Playing with an ADD tic justifying lyrics like, "If I could focus," Hernandez sings like a less-somnambulant James Blake -- all heady methol and melancholy. It's headbanging dubstep, it's postmodern soul, full of sound and fury, and when some feedback began ebbing and flowing between songs -- hey, some of us thought it was just part of the band's space-age sound.
Chicago's Joe Pug sounds like a native down here in Texas. Biting his lip, chewing his accent, flashing his winsome smile or sometimes wincing with emotion, Pug is the picture of down-home earnestness.
Squeezing in just five songs for the Folk Alliance showcase on Saturday at Threadgill's, Pug played a handful of thoughtful country-folk tunes from his second album, "The Great Despiser," due next month. That's after he broke a guitar string -- on the first strum of the first chord in the first song -- which was surprising given how tender and delicate most of the material is, augmented here with only an occasional electric guitarist and a stand-up bassist. But the new album features guests such as the Hold Steady's Craig Finn, so it's gonna roll. To close, Pug was joined by Austin music legend Harvey Thomas Young for his song, previously covered by Pug, "Start Again."
... and there's more SXSW 2012 coverage here!