C3 Presents, the promoters behind Lollapalooza, have tried before to create and expand an empire of seasonal concert festivals -- successfully in the company's hometown with the Austin City Limits Festival, unsuccessfully with an event that was derailed in New Jersey. Now they've announced that they're taking the Lolla formula global: Lollapalooza Chile will premiere April 2 and 3 in O'Higgins Park in Santiago, Chile.
Today's announcement fawns about the park site -- "a gorgeous scenic locale in the middle of a bustling urban hub," with Lolla founder Perry Farrell adding, "O' Higgins Park has a gentle sloping grass viewing area with the Andes Mountains in the distance. There are many trees for shade. One of my favorite aspects to the park is a large round discotheque that houses up to 10,000 people. It is attached to an amusement park with a roller coaster and people scream on it all day. Right now you'll see families spending time in the park. Little kids roaming all over."
Farrell also says: "Local talent is essential to rounding out the experience of a Lollapalooza. ... We are also looking to bring some of those artists out to Chicago for a musical foreign exchange."
Is it just a one-way exchange? Plenty of great Chicago bands would go down well in South America. Come to think of it, they'd go down well at the Lolla in Chicago, too. Here's to more local talent at BOTH fests.
No acts have been announced yet for the new festival. Lollapalooza returns to Chicago's Grant Park on Aug.5-7, 2011.