Chicago Sun-Times
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Asher Roth, "Asleep in the Bread Aisle" (Universal) [3 STARS]

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Midway through his heavy hyped and much-anticipated debut album, 23-year-old Pennsylvania rapper Asher Roth shrewdly disarms the biggest missile critics will fire his way, directly addressing the inevitable comparisons to Eminem: "Now the masters thinks that Asher wants to be a Marshall Mathers/They say, 'Asher's not a rapper, he's actually just an actor'/'Cause we have the same complexion and similar voice inflection/It's easy to see the pieces and reach for that connection/Every minute, each hour of every day/I'm constantly on the fence defending my own name/Explaining we are not the same."

Sure enough, Roth, who built his buzz via MySpace and went on to sell 800,000 copies of his breakthrough single "I Love College" on iTunes, is much closer to a smart combination of the frat-party Beastie Boys of "(You Gotta) Fight for Your Right (to Party!)" and a suburban American version of the Streets. He cheerfully avoids Eminem's misogynist and homophobic streaks and eschews the slasher-porn fantasies, rapping instead with an endearingly self-deprecating sense of humor about what he knows: cruising the strip malls in his mom's Ford Taurus in search of sexy blondes, preferably named Ashley, willing to get high, strip naked and make his Penthouse Forum dreams come true--though the audible wink in his lazy, drawling delivery indicates he's fully aware the night will end on the couch in front of the TV with a bag of Cheetos.

The obligatory roster of big-name cameos, including Busta Rhymes, Estelle and Cee-Lo Green (on "Be By Myself," one of several standout tracks), is both a testament to Roth's commercial potential and a credit to his rhyming talents, since he isn't eclipsed by any of those names. Add to these strengths the impressive productions of newcomer Oren Yoel, who brings a fuzzy, hook-laden indie-rock sensibility to many of these tracks, and you have a winning debut that overall rises above the occasional fart joke and "ain't marijuana swell?" pothead/party hound pandering.

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2 Comments

lol You hate on Eminem in this joke of a review too? That pretty much confirms it. And Asher is good because he is commercial? He is good because he can sell records? Wait a minute? Isn't Eminem somehat successful in that area too XD... Man, you are confused. And do you think Asher's good because he's got something to say on this album when he clearly doesn't. This is the most artifical album in years. The rap switches to pop-like choruses before any message is delivered to the audience. And you 'review' is the same. Pathetic.

"He cheerfully avoids Eminem's misogynist and homophobic streaks"

"cruising the strip malls in his mom's Ford Taurus in search of sexy blondes, preferably named Ashley, willing to get high, strip naked and make his Penthouse Forum dreams come true"

Right, nothing misogynist about that.

Asher Roth is a one-dimensional joke. Forgotten before September.

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This page contains a single entry by Jim DeRogatis published on April 14, 2009 12:24 PM.

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