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Why would Pitchfork need an "independent lifestyle communications and brand agency"?

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And what the heck IS an "independent lifestyle communications and brand agency" anyway -- I mean, besides something that sounds like it should be linked to Rolling Stone instead of the leading indie-rock Webzine?

I'm just asking, because I'm having a hard time parsing a word of the corporate triple-speak in this very strange press release issued Monday.

Pitchfork Selects Tangible Worldwide As Integrated Agency-Of-Record

Pitchfork Media has appointed Chicago-based lifestyle communication and brand agency Tangible Worldwide as its first Integrated Agency-of-Record.

Chicago, IL (PRWEB) May 19, 2008 -- It has been a month of firsts for Pitchfork Media, the world's most influential voice in independent music. Following the launch of Pitchfork.tv and its first international music festival, ATP vs. Pitchfork, held May 9-11 in Camber Sands, England, Pitchfork has appointed Chicago-based lifestyle communication and brand agency Tangible Worldwide as its first Integrated Agency-of-Record.

"Tangible Worldwide is a company that shares both our passion for music and our unique independent vision. We are excited to be working with them and look forward to seeing what we can accomplish together," says Ryan Schreiber, Founder/President of Pitchfork.

"All of us are huge music fans, and many of us have been loyal Pitchfork readers from the beginning," says Merrick, Principal and Creative Director of Tangible Worldwide. "This is an ideal partnership for our young team and exemplifies everything we represent as an agency. We can't wait to show off what Pitchfork and Tangible can do together."

About Tangible Worldwide:

Tangible Worldwide, LLC is an independent lifestyle communications and brand agency headquartered in Chicago, IL. We only represent brands that represent our team as consumers. We represent your brand because we can't help it. We would do it whether or not we had your business. As your agency, we create relationships that are Tangible Worldwideâ„¢. See for yourself at www.tangibleworldwide.com.

About Pitchfork Media:

Launched in 1996, Pitchfork Media is the leading resource for independent music. Attracting 1.6 million unique visitors per month and 250,000 visits per day, Pitchfork is widely acknowledged as the music world's primary tastemaker. On April 7, 2008, Pitchfork launched its online video channel, Pitchfork.tv, which was met with high praise and over 2 million views within its first month. Pitchfork also hosts its own music festival, aptly titled the Pitchfork Music Festival, a three-day event showcasing over 40 of independent music's best bands and artists on three stages. For more information go to www.pitchforkmedia.com, www.pitchforkmusicfestival.com, or www.pitchfork.tv.

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5 Comments

'And what the heck IS an "independent lifestyle communications and brand agency" anyway?'

Rats.

I had one of those sitting in the garage until I sold it on Craigs List last week.

-- SCAM
so-called "Austin Mayor"
http://austinmayor.blogspot.com

Does this mean P'fork is so out of tune w/ indie society they need to hire someone to keep them up-to-date based on market research?

it's a marketing company led by a pretentious one-named git named "Merrick".

"it's a marketing company led by a pretentious one-named git named "Merrick"."

a whaaa?

Glad that Ryan Schreiber finally hooked up with a company that shares both his "passion for music" and his "unique independent vision." I suppose Boost Mobile's giant middle-of-Pitchfork corporate tent wasn't cutting it for him?

(Yikes.)

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This page contains a single entry by Jim DeRogatis published on May 21, 2008 6:39 PM.

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