Winter, who starts at Y&R on Dec. 6, comes to his new post from Leo Burnett/Chicago, where he was an executive creative director for the past four years. Winter is coming as the top creative to a shop that is dominated by the huge Sears advertising account. Winter said he wanted the Y&R post more than anything because it would give him the opportunity he craved to put his unique stamp on an ad agency and make it a place where he is happy to work and where he hopes plenty of other talented creatives will want to work as well.
But it won't be easy. Sears has gone through several top marketing execs in recent years, and when there is a revolving door on the client side, that always can make for potentially treacherous relations with agencies that service the client. But Winter said he has been told by Erke and by others who should know that Y&R's relationship with Sears is as solid as it has ever been. For Winter's sake, let's hope he's been given good information.
Winter said he's been working a lot recently on Kellogg business at Burnett, where he has found his boss, top creative Susan Credle, to be "tough but personable." Winter is perhaps most famous -- and widely respected -- for the Bud Light "Real Men of Genius" radio campaign he created during his nine years at DDB/Chicago. That campaign has -- deservedly -- won numerous top advertising awards and still continues to run many years after its debut.