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jeanne_sparrow_110_web.jpgWeigel Broadcasting's WCIU-Channel 26 is launching a different kind of morning headline news, information and entertainment program called "You & Me This Morning," hosted by Chicago television and radio personality Jeanne Sparrow. Plans call for the show to air weekdays from 6 a.m. to 9 a.m., but only in segments interspersed with the station's regular morning programming, according to Molly Kelly, WCIU station manager. To allow for the inclusion of the locally-produced segments, Kelly said the station plans to run less regular programming. Kelly said morning viewers of WCIU will see elements of the concept start to show up on the station in the next eight to 12 weeks, with the formal debut coming sometime in the fall.

"You & Me This Morning" also will air on WCIU's sister station WCIU-DT-Channel 26.2. Kelly said the show will not only deliver content as a traditional over-the-air broadcast, but will provide original and extended content online and via mobile devices.
WCIU Producer Harvey Moshman will oversee the new morning project, which will be wholly locally-focused. As to when viewers might expect to see what kinds of segments over the course of the three-hour time frame for the show every day, Kelly said that was still being worked out and would become clearer as the show nears its formal launch.

"You & Me This Morning" host Jeanne Sparrow is a well-known figure in local broadcasting circles. She has worked at NBC-WMAQ-Channel 5, WTTW-Channel 11, and Tribune Co.-owned WGN-Channel 9, among other places. She also has worked as a voiceover talent and radio personality. WCIU still is seeking contributors for its new morning program. Applications can submit bio information, a photo and a two-to-three-minute audition video online at www.wciu.com.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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