Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

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The "Tom Joyner Morning Show" is expanding its reach in the Chicago market. Effective Wednesday (June 2), the Joyner Show now heard on WSRB-FM (106.3) will be simulcast on WPWX-FM (92.3) from 5 a.m. to 9 a.m.

The simulcast is expected to allow the Joyner program to be heard in more households than it could reach just on WSRB, where the popular show moved after it was dropped from the line-up at urban adult contemporary WVAZ-FM (102.7) more than a year ago. The "Steve Harvey Show" replaced Joyner on WVAZ, where Joyner had been a fixture for 13 years. The move by Clear Channel Radio Chicago outraged many of Joyner's loyal listeners.

Joyner is optimistic the simulcast will make it easier for fans of his show to access the program. "Finally listeners don't have to drive with their computers to hear us when they leave the south side," said Joyner. "Tom Joyner is Chicago radio," added WPWX program director Jay Alan. "He is a huge voice for our community . . .and that is why the 'Tom Joyner Morning Show' is being expanded to Power 92," added Alan.

Chicago was the first market in which the "Tom Joyner Morning Show" was broadcast. The program is now heard in more than 100 markets nationwide, reaching one in four African-Americans.

The addition of the Joyner show to the WPWX line-up means the station's current morning drive host Trey Da Choklit Jok will move to the 9 a.m. to noon slot. Shawn Knight will host noon to 3 p.m., and Sam Sylk 3 p.m. to 6 p.m.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page is an archive of recent entries in the WPWX-FM category.

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