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Smooth jazz WLFM-FM (87.7) has inked a new traffic partnership with Metro Traffic. Effective immediately, WLFM will air six traffic/weather reports during morning drive between 5 a.m. and 9 a.m. In addition to the on-air reports, WLFM will feature the new high-tech on-line traffic map "Sigalert" at www.smooth877.com. "This is one more step forward for our team as we continue to evolve 87.7 FM as a local lifestyle brand in Chicago." said Pat Kelley, the station's general manager. "Accurate traffic and weather is a big deal in Chicago, and I'm very excited that we can now make this important and timely information available to our growing band of listeners on air and on line," added Kelley.

Smooth jazz WLFM-FM (87.7) is bringing back the Smooth Jazz Sunday Brunch program that was a popular staple on former smooth jazz outlet WNUA-FM (95.5). The new iteration of the show will launch Apr. 25, and will broadcast live each Sunday from 10 am to 2 pm from Rosebud Prime at 1 S. Dearborn St. in the loop.

WLFM program director, mid-day host and former WNUA veteran Rick O'Dell will host this latest incarnation of the Smooth Jazz Sunday Brunch every other Sunday, with other WLFM talent fronting the show on alternate Sundays. "The quality and tradition of the Rosebud restaurants combined with the music of our show -- it'll be a unique Sunday morning experience," promised O'Dell.

The first version of the Smooth Jazz Sunday Brunch started at the Hotel Nikko (now the Westin River North) in 1993, and segued several years later to the Chicago Hilton & Towers, before it was taken off the air at WNUA in 2007. In May of 2009, Clear Channel Radio Chicago pulled the plug on the smooth jazz format on WNUA and replaced it with a hot Spanish hits format.

Celebrity guests and fine dining were a staple of the first edition of the jazz brunch, and according to WLFM executives, those traditions will continue in this second go-round for the program.

Chicago's newest smooth jazz outlet WLFM-FM (87.7) continues to expand its programming under program director Rick O'Dell. "Sounds of Brazil," hosted by Scott Adams, can now be heard at midnight on Saturdays on the station. "Scott Adams turns every one of his shows into a sun-splashed guided tour of Brazilian music," said O'Dell. "Sounds of Brazil" originated in Chicago in 1992. The decision to add "Sounds of Brazil" to the WLFM line-up came directly from listeners, according to station general manager Pat Kelley.

Also new to WLFM is "Sunrise Soundscapes," a potpourri of mellower smooth jazz that will air from 8 to 10 am on Sunday mornings.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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