Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in WCSF-FM Category

Erik Bradley has been named assistant program director/music director at CBS Radio Chicago's adult contemporary WCFS-FM (105.9) effective immediately. In addition, Bradley will continue to work as assistant program director and music director for CBS Radio Chicago's Top 40 WBBM-FM (96.3), a title he has held dating back to 1993. "When you think of Chicago radio, there is always one name that comes to mind -- Erik Bradley," said Jim Ryan, WCFS program director. "His knowledge of the Chicago audience is unparalleled; his relationships in the music community are unrivaled," added Ryan, who came on board at WCFS last spring to help boost ratings. "I'm thrilled to be gaining the invaluable experience of working with Fresh and am extremely confident that the team Jim is assembling will take the station to new highs," said Bradley.

Roxanne Steele is returning to Chicago radio after an absence of nearly 18 months. On Oct. 6, she will start hosting afternoon drive at adult contemporary WCFS-FM (105.9) from 3 p.m. to 8 p.m. Steele previously spent 12 years on air in afternoon drive at WBBM-FM (96.3). Both stations are CBS Radio outlets. While at WBBM, Steele became the first female ever to host afternoon drive, and she subsequently garnered several awards, including best local station personality at the Illinois Silver Dome Awards in 2002.

About her new post, Steele said: "I am so excited to connect again with all the people who listened to me over the years." Recently-arrived WCFS Program Director Bill Gamble said of Steele: "Roxanne brings a combination of energy, talent and experience that are unmatched in this market." WCFS made its debut on Nov. 5, 2007.

There's just about nothing -- and we mean NOTHING -- that has gone unshuffled in the Chicago radio business over the course of the past seven or eight months. And though the frequency of the shuffling has markedly decreased in recent weeks, it isn't gone altogether.

The latest rounds occurred Tuesday in the sales departments of four CBS Radio outlets in Chicago under the direction of Market Manager Rod Zimmerman. In essence, Zimmerman decided to merge what had been four discrete sales units repping four, differently-formatted radio stations into just two units, with each sales unit responsible for selling two radio outlets. Zimmerman has merged the sales forces of all-news WBBM-AM (780) and adult hits WJMK-FM (104.3) and made Mark Day the general sales manager in charge.

The previously separate sales teams repping country WUSN-FM (99.5) and adult contemporary WCFS-FM (105.9) were also combined, with Gabe Tartaglia the general sales manager in charge.

While the synergies of joining sales forces for WBBM and WJMK are less obvious, Zimmerman said that because of the strong core female demo for both WUSN and WCFS, the sales force merger made a lot of sense. Zimmerman believes the overall restructuring will offer greater efficiency and make for quicker responses to client needs. But for the local CBS Radio staffers involved, the best aspect of this latest restructuring is that it meant no reduction in forces -- a minor miracle, everything considered.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page is an archive of recent entries in the WCSF-FM category.

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