Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Substance/Chicago Category

Substance/Chicago, a visual communications firm, has been tapped to handle strategic and creative development for the AIDS Walk & Run 2010. This marks the first time a single creative agency has been designated for both strategic and creative efforts. "We made a concentrated effort at the beginning of 2010 to partner with high visibility not-for-profits doing good work for the community," said Matthew Brett, president of Substance. "Given the challenging economy, it also gives these groups the ability to have a creative resource that is more affordable than a larger agency without compromising on the creative," added Brett. Substance clients include Illinois Humanities Council, Duff & Phelps, Northwestern University and YMCA of the USA.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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