Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

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kid-soccer-thegame-1.pngJust as the 2010 World Cup is about to unfold in South Africa next month, efforts are already underway to promote a bid for the United States to host the FIFA World Cup in 2018 or 2022. Stone Ward/Chicago has completed a 30-second spot to help the U.S. land the World Cup event, considered the ultimate in soccer by hard core fans of the game.

The new commercial includes the expected shots of soccer players in action and fans cheering on the players. The voiceover ad copy obviously aims to whip up interest in the game and in hosting the World Cup event by suggesting soccer is what can inspire, excite and unite us. The voiceover announcer then encourages viewers to sign an online petition to bring the World Cup to America.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page is an archive of recent entries in the Stone Ward/Chicago category.

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