Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in State Farm Insurance Category

Sources report that insurance behemoth State Farm has been courting Chicago actor turned Hollywood star Jeremy Piven to be a TV spokesman for the company. It's unclear, at this juncture, whether Piven has been successfully signed to do any work for State Farm, which is now using creative from both DraftFCB/Chicago and DDB/Chicago. Piven was the subject of some unflattering publicity when he abruptly pulled out of a Broadway production of David Mamet's "Speed the Plow" in late 2008. He claimed he was suffering from mercury poisoning. Piven is perhaps best known as the star of the popular cable television series "Entourage."

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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