Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in St. Pauli Girl Category

SPG 2010 Poster 1.jpgKatarina Van Derham has made history. She is the first woman to have been named St. Pauli Girl spokesmodel for two consecutive years. Yes, the 2009 St. Pauli icon will serve in the same role for 2010. To celebrate the Slovakian native's second tour of duty, St. Pauli Girl has unveiled two new posters featuring Van Derham. The public is invited to vote for their favorite of the two at www.stpauligirl.com, and the winning poster will become the brew's official poster for 2010.

Selecting a spokesmodel is a decades-long tradition for St. Pauli Girl, the No. 2 German lager in the United States. The St. Pauli Girl poster was first introduced in 1982, and more than 2.5 million posters have been downloaded or printed since then. Van Derham begins her 2010 media tour in Los Angeles today. Chicago-based Crown Imports is the exclusive importer of St. Pauli Girl in the U.S.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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