Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Recently in Sharpie Category

DraftFCB/Chicago has been named agency of record for Sharpie, EXPO and Prismacolor brands of writing instruments and art supplies, which are all part of the Newell Rubbermaid Office Products unit. Sharpie is the familiar maker of permanent markers and pens. EXPO is a brand of dry erase markers and accessories. Prismacolor produces art supplies.

DraftFCB's initial campaign will include print, TV, retail and digital work and is expected to launch this spring. A television campaign will follow in the summer. Speaking of the decision to go with DraftFCB, Sally Grimes, global vice president of marketing for parent Newell Rubbermaid, said the agency "delivered a powerful creative idea with an eye for tight integration."



About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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