David Friedman is joining Sears Holdings as senior vice-president, marketing, effective Sept. 13. Friedman will be responsible for the oversight and leadership of Sears Holdings' marketing efforts, which include advertising for both Sears and Kmart. Friedman replaces Richard Gerstein.
Friedman most recently served as president, Americas, for Razorfish, an interactive marketing and technology company. "David is a great addition to our executive team," said Sears Holdings interim CEO and president Bruce Johnson. "He brings to our company a proven track record of assisting numerous retail and consumer organizations in building strong brands through focused digital, online and in-store customer experiences," added Johnson. Friedman earned a MBA from the University of Chicago and a bachelor's degree from Cornell University.