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Independent ad agency Schafer Condon Carter/Chicago has purchased the C.C.P. Holden building at 1027 W. Madison St. in Chicago's west loop neighborhood. The agency plans to move its operations to the 34,500 square-foot building in the fall of 2011, after an extensive renovation. SCC will be working with Chicago-based Widler Architecture on the restoration, which will focus on conservation and sustainability.

C.C.P. Holden, was a well-known Chicago political figure, railroad magnate and real estate developer who was very involved in reconstruction efforts after the Great Chicago Fire in 1871. He built the structure SCC has just purchased in 1872.

SCC has seen steady growth and expansion since its start in 1989. The agency has accelerated growth in recent years through acquisition of Romani Bros. in 2008, the relaunch of the PR united under Mike Grossman and the addition of David Selby as agency president.

Shoe manufacturer Allen Edmonds has selected SCC/Grossman as its public relations agency of record. SCC/Grossman is a wholly-owned division of marketing shop Schafer/Condon/Carter in Chicago.

SCC/Grossman will be responsible for developing an integrated public relations program to re-introduce the Allen Edmonds brand. The agency's initial efforts will focus on launching the 2011 fall line of men's shoes as well as its product sampling. "In SCC/Grossman we found the perfect partner to work with us as we continue to build our reputation as 'the great American shoe company'," said Colin Hall, Allen Edmonds' chief marketing officer.

Founded in 1922, Allen Edmonds continues to manufacture all of its shoes at its plant in Port Washington, Wis.

The National Pork Board has expanded the duties of its consumer branding agency Schafer Condon Carter/Chicago to include foodservice marketing and retail promotional advertising. "By consolidating these marketing efforts with Schafer Condon Carter, we'll be able to better identify and leverage synergies between our consumer brand work and our channel work," said Jarrod Sutton, vice-president, channel marketing for the National Pork Board. SCC's additional responsibilities will include strategic planning, advertising, public relations and promotional support. The National Port Board named SCC its consumer branding agency of record earlier this year following a review.

Prince Sports Inc., a New Jersey-based manufacturer of tennis equipment, has selected Schafer Condon Carter/Chicago as its new consumer branding agency after an agency review. Initial work will focus on creating strong consumer connection to Prince's EX03 racquet and the rest of the performance racquet line. SCC will handle advertising, digital, retail marketing and dealer communications.

"Schafer Condon Carter showed themselves to be the most strategic thinker with creative expertise and integrated capabilities best suited for our business," said Zach Perles, vice president of global communications for Prince Sports Inc.

The Chicago Fire soccer club has selected a trio of agency partners to assist with marketing the team. They are Schafer Condon Carter/Chicago, All-Terrain and PACO Communications.

SCC will be responsible for brand positioning, advertising campaign development and activation and ongoing brand stewardship. All-Terrain will provide broad-based strategic marketing support, including experiential and grassroots marketing, sponsorship activation, social media/mobile platform campaigns, media relations and influencer marketing. PACO Communications will handle Hispanic creative, media placement and tactical application of the Fire's brand initiatives.

The Fire, in conjunction with all three shops, is launching a new marketing campaign with the theme line "We Are the Fire," an effort designed to appeal to passionate soccer fans who are emotionally engaged with the game.

The National Pork Board has selected Schafer Condon Carter/Chicago as its agency of record following a review. Effective immediately, SCC will develop an integrated consumer marketing program for the National Pork Board, including strategic brand development as well as traditional and non-traditional advertising. SCC is partnering with Spark Communications for traditional media and will handle digital media in-house. "In Schafer Condon Carter we found a marketing partner with a deep understanding of our business, the ability to deliver an integrated communication solution and the passion to help us energize our brand," said Ceci Snyder, vice-president of domestic marketing for the National Pork Board.

Just in time for Valentine's Day, sources have confirmed that SchaferCondonCarter/Chicago has picked up a sweet piece of candy business, Round Lake, Mn.-based Farley's & Sathers. An SCC spokeswoman referred inquiries to the client.

The Minnesota company's candy brands include Brach's and Trolli, which may be the two particular brands on which SCC will be asked to focus their marketing expertise.

F & S makes a nice addition to the SCC client roster, which also includes Rotary International, Armour Eckrich, Brunswick and Buffets Inc. SCC touts itself as Chicago's top independent mid-size advertising agency, which puts it in the same league, we suppose, with Cramer-Krasselt.

Schafer Condon Carter/Chicago will celebrate its 20th anniversary on Friday with a big shindig at the agency offices. And its fairly safe to say the shop has come a long way from its humble beginnings in 1989 with a staff of two, zero clients and one apartment -- so the story goes. SCC's billings for 2009 will exceed $150 million from clients in a wide range of brands, categories and channels.

The agency's client roster now includes Armour-Eckrich, Brunswick Corp., Solo Cup Co., General Mills, Cobra Electronics and ConAgra Foods, among others. "There have ben dramatic shifts in the business environment during the past two decades," said Tim Condon, CEO of SCC. "But one thing that's remained constant is marketers' quest for fresh, innovative and creative thinking," added Condon.

SoloBareAd.jpgLike many other companies trying to craft an environmentally-friendly image, Solo Cup Co. is introducing new products fashioned from renewable materials such as sugar cane, bamboo and corn. Solo's big push in this direction, which launched last week, is called Bare, a line of single-use plates and cups. The debut print and television ad campaign from Schafer Condon Carter/Chicago is a simple attempt to suggest that the new Bare products are better for the environment through the use of copy such as "compostable," "recyclable" and "renewable." A single green leaf is another motif used in both the print and television executions to underscore Bare's connection to nature and the environmentally-friendly aspect of the new plate and cup line. The only aspect of the campaign that doesn't really work is the tagline "Inspired by real life." We're not quite sure what part of "real life" the tag is referencing, but the line sounds like it might be a better fit with a television show than it is with a collection of eco-friendly plates and cups.

DavidSelby.jpgVeteran marketing and advertising executive David Selby, 52, has been named president (a newly created position) of Schafer Condon Carter/Chicago. He reports to SCC CEO Tim Condon. At SCC, Selby will be charged with managing agency growth and refining processes for maintaining SCC's creative product and entrepreneurial culture. Selby most recently served as executive director and co-leader of the marketing officers practice for global executive search firm Russell Reynolds Associates. Prior to that he served as the first chief marketing officer for the Potbelly Sandwich Works. From 1997 to 2002, Selby was with Sears, where he served in several senior marketing roles, eventually becoming the company's top marketing officer. His marketing career began at Leo Burnett/Chicago, where he spent 18 years working for several clients, including McDonald's, Walt Disney and Miller Brewing. SCC wrapped up 2008 by announcing new business from Garvey's Office Products, GoodFoods Group, Land O'Lakes Foodservice and an agency of record win on Armour-Eckrich.



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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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