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        <title>Media and Marketing Mix</title>
        <link>http://blogs.suntimes.com/media/</link>
        <description>Lewis Lazare follows Chicago media and marketing news</description>
        <language>en</language>
        <copyright>Copyright 2010</copyright>
        <lastBuildDate>Mon, 29 Nov 2010 15:54:46 -0600</lastBuildDate>
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        <item>
            <title>Ysaac Alvarez joins Mega 95.5 as afternoon drive host</title>
            <description><![CDATA[<p>Ysaac Alvarez is the new afternoon drive host from 3 to 7 p.m. at Clear Channel Radio Chicago's hot Spanish hits station Mega 95.5 FM (formerly WNUA-FM), effective Dec. 6.</p>

<p>A native of Peru, Alvarez most recently was an on-air personality at Superestrella 107.1 FM in Los Angeles.  He has worked in the radio and television industry for more than 15 years producing commercials and serving as a morning show personality both in Peru and the United States.  "He (Ysaac) is an experienced on-air personality that has a lot to bring to the table," said Mega 95.5 program director Ricardo Otero.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/ysaac_alvarez_joins_mega_955_a.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/ysaac_alvarez_joins_mega_955_a.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Clear Channel Radio/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Mega 95.5</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Clear Channel Radio Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Mega 95.5</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Ysaac Alvarez</category>
            
            <pubDate>Mon, 29 Nov 2010 15:54:46 -0600</pubDate>
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        <item>
            <title>Chicago Ad Federation brings back the local Addy Awards</title>
            <description><![CDATA[<p>In the absence of any clear indication the Chicago Creative Club Awards or any similar advertising awards show will happen in Chicago in the foreseeable future, the Chicago Advertising Federation has decided to encourage participation in the American Advertising Federation's longstanding Addy Awards.  The Addys allow local winners to move on and potentially win top honors in a national competition.</p>

<p>Several years ago, the Chicago Creative Club Awards supposedly supplanted the local Addy Awards show as the major local competition to showcase creative excellence in the Chicago advertising community.  But with the shrinking of the local ad industry and the glaring absence of any strong local industry leadership in recent years, the CCC Awards infrastructure collapsed.  There was no local awards show in 2010.</p>

<p>For the past year, a committee of local ad executives has been exploring what kind of awards show Chicago should have and how it should be structured. Last we heard, the exploration was still in progress.  The CAF board of directors apparently concluded the Addy Awards competition was the best option for local agencies -- at least in the short term.  The CAF hasn't yet decided whether it will host an actual awards show in conjunction with the local Addy competition.</p>

<p>For more information, go to www.chicagoadfed.org/chicagoaddys.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/chicago_ad_federation_brings_b.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/chicago_ad_federation_brings_b.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Addy Awards</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Chicago Advertising Federation</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Addy Awards</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Chicago Advertising Federation</category>
            
            <pubDate>Mon, 29 Nov 2010 15:33:05 -0600</pubDate>
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        <item>
            <title>Jason Peterson ready to step into the spotlight at Euro RSCG/Chicago</title>
            <description><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.suntimes.com/media/Picture%202.png"><img alt="Picture 2.png" src="http://blogs.suntimes.com/media/assets_c/2009/11/Picture 2-thumb-300x401-12935.png" width="300" height="401" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></span>As he prepared Tuesday to move into the top creative job at Euro RSCG/Chicago starting Dec. 1, Jason Peterson, 42,  was full of high hopes that he will play an instrumental role in helping make Euro one of Chicago's top ad shops.  Peterson, of course, wouldn't be the first creative to arrive in Chicago with such an optimistic attitude, only to be quickly forced to confront a less rosy reality.</p>

<p>I've always had a soft spot for Chicago advertising," said Peterson in an interview Tuesday.  His first full-time job in advertising was at a small, now defunct Chicago agency. The majority of his career has been in New York.  But Peterson said he used to stand in front of the Leo Burnett building and imagine it was Disneyland.  If Peterson has been following Burnett in recent years, however, it might be more difficult for him to conjure such a fantasy.</p>

<p>But one thing is certain:  Peterson has a big job ahead of him if he is to succeed at making Euro RSCG/Chicago a major player.  First he will have to contend with the absence of any significant, high-profile above-the-line accounts.  Euro is said to be in hot pursuit of the Sonic fast food chain account, but if the shop doesn't land that piece of business, Peterson will have to look elsewhere for an account that he could parlay into a calling card to attract additional new business to Euro.  And new business is what the agency desperately needs to begin to rebound.</p>

<p>Plus, Peterson will have to contend with the fact Euro RSCG's below-the-line business has been the tail wagging the dog for some time now.  Absent that, the agency probably would have closed its doors long ago. Peterson expressed excitement about working with Euro leader Ron Bess ("the most genuine man I've met in the business") and with Joy Schwartz and Jamie King, who have been doing most of the hands-on running of Euro RSCG/Chicago and trolling for new business.</p>

<p>But King was a good friend of Steffan Postaer.  With Postaer removed from any position of real power, the landscape at Euro RSCG is considerably changed from what it was when King arrived.  And sources now say King may not be sticking around much longer to see what Peterson can accomplish.</p>

<p>At Translation/New York, his most recent outpost, Peterson was focused on work aimed at adolescent and young adult demos.  He said he wants to run a creative department and work on a "wider palette" now, and he intends to make that happen at Euro RSCG.  Peterson plans to move his family to Chicago, so he looks to be serious.  As it always does though, only time will tell what Peterson can achieve.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/jason_peterson_ready_to_step_i.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/jason_peterson_ready_to_step_i.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Energy BBDO/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Euro RSCG/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Jason Peterson</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Ron Bess</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Euro RSCG/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Jamie King</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Jason Peterson</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Ron Bess</category>
            
            <pubDate>Tue, 23 Nov 2010 15:44:49 -0600</pubDate>
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        <item>
            <title>Chicago Blackhawks debut new spot with Bobby Hull</title>
            <description><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.suntimes.com/media/Bobby%20Hull%20and%20Kids.jpg"><img alt="Bobby Hull and Kids.jpg" src="http://blogs.suntimes.com/media/assets_c/2010/11/Bobby Hull and Kids-thumb-300x168-28087.jpg" width="300" height="168" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></span>The newest TV spot from the Chicago Blackhawks is debuting just in time to help holiday gift shoppers.  With an assist from iconic retired Hawks player Bobby Hull, the commercial touts the just-released "One Goal Achieved" book about the long road to last season's Stanley Cup championship.</p>

<p>Hull is seen in the spot reading from the new book.  The excerpt suggests Hull is responsible for the winning goal that gave the Hawks their 2010 Stanley Cup victory.  But an astute young boy among the kids Hull is reading to speaks up to correct Hull on the matter of who scored the winning goal.  It was Patrick Kane, not Hull.  But Hull will have none of it.</p>

<p>The remainder of the spot is taken up with some perfunctory info about the new book.  Hull, of course, does a fine job playing Hull, but overall, the spot lacks the kind of drama or the emotional hook that some of the better Hawks commercials of recent vintage have exhibited.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/chicago_blackhawks_debut_new_s.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/chicago_blackhawks_debut_new_s.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Chicago Blackhawks</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Bobby Hull</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Chicago Blackhawks</category>
            
            <pubDate>Tue, 23 Nov 2010 14:34:35 -0600</pubDate>
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        <item>
            <title>Jason Peterson to focus on new business in new creative role at Euro RSCG/Chicago</title>
            <description><![CDATA[<p>More on Jason Peterson, the newly-anointed chief creative officer at Euro RSCG/Chicago.  An agency spokesman said Peterson intends to focus quickly on new business development  -- an effort that has not yielded the kind of results agency management no doubt hoped to get in recent years with Steffan Postaer and Blake Ebel at the creative helm.  "There's lots of new business floating around out there," said the Euro spokesman.  Indeed there is, but getting it on the roster has proved daunting, not only for Euro, but plenty of other shops in Chicago.</p>

<p>Peterson attended the Portfolio Center in Atlanta and got his first job as an art director in advertising at the defunct Arian Lowe in Chicago, before moving on to New York, where he worked at Berlin Cameron and at Fallon before heading to Translation, where he is both executive creative director and a partner in the shop.</p>

<p>In his new role as Euro RSCG/Chicago chairman, Postaer, who was moved out of the chief creative officer job at Euro RSCG to make way for Peterson, will work on special projects for the agency and involve himself in pitches where appropriate, a spokesman said.</p>

<p>Postaer apparently also will be paid to continue working on his personal blog and his writing projects, which in recent years have included two novels -- one self-published and another about a gay interior decorator that has been released on the web in installments over the past several months.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/jason_peterson_to_focus_on_new.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/jason_peterson_to_focus_on_new.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Euro RSCG/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Jason Peterson</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Steffan Postaer</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Euro RSCG/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Jason Peterson</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Steffan Postaer</category>
            
            <pubDate>Mon, 22 Nov 2010 15:28:29 -0600</pubDate>
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        <item>
            <title>Weigel Broadcasting&apos;s ME-TV to go national as free over-the-air network</title>
            <description><![CDATA[<p>Chicago-based Weigel Broadcasting's Me-TV, seen in the Chicago and Milwaukee markets, will go national as a free, over-the-air television network for local broadcasters as early as January, 2011.</p>

<p>Me-TV will feature a 24/7 format showcasing many of the key, iconic series in genres such as comedy, drama, western adventure and crime/courtroom/detective series.  Weigel has secured long-term licensing agreements for more than 50 individual series spanning the 1950's through the 1980's from multiple studios and independent producers.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/weigel_broadcastings_me-tv_to.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/weigel_broadcastings_me-tv_to.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Weigel Broadcasting</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Me-TV</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Weigel Broadcasting</category>
            
            <pubDate>Mon, 22 Nov 2010 14:30:07 -0600</pubDate>
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        <item>
            <title>BULLETIN:  Jason Peterson named Euro RSCG/Chicago top creative -- updated</title>
            <description><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.suntimes.com/media/Picture%202.png"><img alt="Picture 2.png" src="http://blogs.suntimes.com/media/assets_c/2009/11/Picture 2-thumb-382x511-12935.png" width="382" height="511" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></span>Steffan Postaer is indeed out as chief creative officer at Euro RSCG/Chicago.  But not out of the agency at least for now.  Postaer's being kicked upstairs and will have the title of chairman, though it's unclear what duties he now will have at the agency. The new chief creative officer is Jason Peterson, effective Dec. 1.  Peterson most recently served as executive creative director at Translation/New York.  Peterson will report to Euro RSCG Chicago Group CEO Ron Bess.  </p>

<p>"Jason has done some great work for some of the country's biggest brands," said Bess.  "But what really attracted us to him was that he represents the future of creativity.  He understands the new dynamic that digital and social media have brought to our clients, and I believe he can motivate our creative teams  to come up with future-focused, big ideas in this space," added Bess.</p>

<p>As executive creative director at New York-based Translation, Peterson worked on business for McDonald's, Target, State Farm and Wrigley.  Prior to Translation, he was a creative director and founding partner at Berlin Cameron and Partners/New York.  </p>

<p>"Recently, there's been a lot of talk about chief creative officers with a lack of traditional and digital knowledge, when in reality there aren't many forward thinking agencies," said Peterson.  "Euro RSCG has the best handle on new media and still knows the idea is essential.  That's why they were the clear choice for me.  Great creatives have caught up and what everyone should be looking for are people with big ideas," said Peterson.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/bulletin_jason_peterson_named_1.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/bulletin_jason_peterson_named_1.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Euro RSCG/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Jason Peterson</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Steffan Postaer</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Euro RSCG/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Jason Peterson</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Steffan Postaer</category>
            
            <pubDate>Mon, 22 Nov 2010 11:14:08 -0600</pubDate>
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        <item>
            <title>BULLETIN:  Jason Peterson Named New Chief Creative at Euro RSCG/Chicago</title>
            <description><![CDATA[<p>Steffan Postaer is indeed out as chief creative officer at Euro RSCG/Chicago.  But not out of the agency at least for now.  He's being kicked upstairs and will have the title of chairman, though it's unclear what duties he will have at the agency.  The new chief creative officer is Jason Peterson, effective Dec. 1.  Peterson most recently served as executive creative director at Translation/New York.  Peterson will report to Euro RSCG Chicago Group CEO Ron Bess.  </p>

<p>As executive creative director at New York-based Translation, Peterson worked on business for McDonald's, Target, State Farm and Wrigley.  Prior to Translation, he was a creative director and founding partner at Berlin Cameron and Partners/New York.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/bulletin_jason_peterson_named.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/bulletin_jason_peterson_named.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Euro RSCG/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Jason Peterson</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Steffan Postaer</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Euro RSCG/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Jason Peterson</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Steffan Postaer</category>
            
            <pubDate>Mon, 22 Nov 2010 11:05:52 -0600</pubDate>
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            <title>Sokratis Kokkalis takes it on the chin in Illinois Department of Revenue probity check on Intralot</title>
            <description><![CDATA[<p>We've read through the Illinois Department of Revenue's formal response to Intralot's formal protest to the outcome of the Illinois Lottery private management bid process. And the response, spanning 23 densely-worded pages, certainly makes clear that Sokratis Kokkalis, the chairman of Intralot US's Greece-based parent Intralot SA, was of supreme interest to the folks at the Department of Revenue and at Kroll, the firm hired to do  probity checks during the Illinois Lottery private management bid process.</p>

<p>What is almost totally glossed over in the extended portion of the Department's response that deals with Kokkalis and the various criminal indictments against him in years past is the fact that he was, according to the report, acquitted of all those past charges.  Which, to us, begs the question: Are the charges really as damning as the Department of Revenue and Kroll would have us believe.   In the eyes of the Department of Revenue and Kroll officials, dirt is dirt apparently. And it was enough for them merely to trot out the indictments and suggest Kokkalis and everything he may have touched was therefore tainted.   </p>

<p>Intralot, we're told, is preparing a formal response to the Department of Revenue's formal response that should be in the Department's hands by Friday.  And the protest goes on.  We've heard that the state inspector general may be compelled to take a closer look at a lot of what has happened over the past four months before any contract is signed with the Northstar Lottery Group that Gov. Pat Quinn named the winner of the Lottery management contract on Sept. 15.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/sokratis_kokkalis_takes_it_on.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/sokratis_kokkalis_takes_it_on.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Illinois Lottery</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Northstar Lottery Group</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Sokratis Kokkalis</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Illinois Lottery</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Intralot</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Northstar Lottery Group</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Sokratis Kokkalis</category>
            
            <pubDate>Thu, 18 Nov 2010 16:19:38 -0600</pubDate>
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        <item>
            <title>Is creative leader Steffan Postaer headed out of Euro RSCG/Chicago?</title>
            <description><![CDATA[<p>Is a big creative shake-up about to happen -- again -- at Euro RSCG/Chicago?  Last summer Blake Ebel abruptly departed the Chicago shop as co-chief creative officer to take a job with a Colorado agency.</p>

<p>Now sources are reporting Steffan Postaer could be the next top creative out the door.  Postaer's reign at Euro RSCG has been something considerably less than a complete success.  With the blessing of Euro RSCG/Chicago leader Ron Bess, Postaer arrived in 2004 with the goal of helping complete the turnaround of a shop that been struggling for some time.</p>

<p>But Postaer wasn't able to develop much momentum on the new business front. Valspar paint was about as good as it got for the top creative who had helped transform Altoids into an iconic breath mint brand during his long tenure at Leo Burnett/Chicago.  Creatively, there were occasional sparks of the sort that he brought to the unconventional Altoids work.  But not enough.</p>

<p>To the consternation of some at Euro RSCG/Chicago, Postaer spent much of his free time during his tenure at the agency writing a couple of unusual novels. The latest dealt with a gay decorator, and the author released it chapter by chapter on the Internet.</p>

<p>It's unclear what might be the next step for Postaer.  He thought long and hard before casting his fate with Euro RSCG.  With the agency business rapidly evolving into something much different than it was even when Postaer came to Euro RSCG, it's hard to say what might be a good fit for him going forward.  </p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/is_creative_leader_steffan_pos.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/is_creative_leader_steffan_pos.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Euro RSCG/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Ron Bess</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Euro RSCG/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Ron Bess</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Steffan Postaer</category>
            
            <pubDate>Thu, 18 Nov 2010 15:28:12 -0600</pubDate>
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        <item>
            <title>Meterologist Bill Bellis headed to WFLD-Channel 32</title>
            <description><![CDATA[<p>Fox-owned WFLD-Channel 32 is bringing in new weather talent Bill Bellis.  He has been a TV meteorologist in the Phoenix market for the past seven years.  Bellis begins his new job at Channel 32 in late February. Undoubtedly Bellis will quickly discover the weather is more variable in Chicago than it typically is in Phoenix -- which may make his gig here more interesting. Or more challenging.</p>

<p>Current WFLD meteorologist Amy Freeze's contract is set to expire by year's end. No decision has been made about whether Freeze's contract will be renewed. If Freeze winds up departing the station, Bellis could become her replacement.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/meterologist_bill_bellis_heade.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/meterologist_bill_bellis_heade.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">WFLD-Channel 32</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Amy Freeze</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Bill Bellis</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">WFLD-Channel 32</category>
            
            <pubDate>Thu, 18 Nov 2010 15:04:20 -0600</pubDate>
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            <title>BULLETIN:  Doug Ryan joining Digitas/Chicago as managing director</title>
            <description><![CDATA[<p>Digital agency Digitas/Chicago will announce today that Doug Ryan has joined the firm as managing director.  As the digital advertising arena has expanded exponentially in recent years, Ryan is joining a shop that has tripled in size in less than three years.  The client roster of Digitas/Chicago is made up of two-thirds Fortune 500 companies and more than 50 percent of them are Fortune 100 firms. </p>

<p>Ryan is the former principal and co-leader of Rebar Partners.  Prior to Rebar, Ryan was executive vice-president, global client service director at Energy BBDO/chicago, where he led the integrated global agency marketing team for Beam Global Spirits & Wine and provided strategic leadership to Wrigley global marketing and to the Chicago White Sox. During his time at Energy BBDO, Ryan oversaw a global agency team of approximately 75 marketing professionals handling traditional and digital communications.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/bulletin_doug_ryan_joining_dig.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/bulletin_doug_ryan_joining_dig.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Digitas</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Energy BBDO/Chicago</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Digitas/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Doug Ryan</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Energy BBDO/Chicago</category>
            
            <pubDate>Thu, 18 Nov 2010 10:53:07 -0600</pubDate>
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        <item>
            <title>Kravitz and Tohtz promoted at Optimus/Chicago</title>
            <description><![CDATA[<p>Julie Kravitz and Brad Tohtz have been promoted to the position of editor at post production house Optimus/Chicago.  "They possess a diversity of creative skill, have worked on both digital and traditional projects and are well-versed on various platforms, which is so necessary in today's challenging climate," said Optimus president Tom Duff.  Kravitz graduated in 2004 from Washington University in St. Louis.  After a stint in California, she moved back to the midwest to begin her pursuit of a career in editing.  She joined Optimus as an assistant editor in 2007.  Tohtz earned a degree in television and digital media production at Ferris State University and joined Optimus in 2005. </p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/kravitz_and_tohtz_promoted_at.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/kravitz_and_tohtz_promoted_at.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Optimus/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Tom Duff</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Brad Tohtz</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Julie Kravitz</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Optimus/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Tom Duff</category>
            
            <pubDate>Wed, 17 Nov 2010 11:17:36 -0600</pubDate>
        </item>
        
        <item>
            <title>Susanna Song to join WBBM-Channel 2 as general assignment reporter</title>
            <description><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.suntimes.com/media/Song%2C%20Susanna.jpg"><img alt="Song, Susanna.jpg" src="http://blogs.suntimes.com/media/assets_c/2010/11/Song, Susanna-thumb-300x451-27847.jpg" width="300" height="451" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></span>Buffalo Grove-native Susanna Song joins CBS-owned WBBM-Channel 2 as a full-time general assignment reporter effective Dec. 13. Song comes to Channel 2 from KSTP-TV in Minneapolis/St. Paul, where she has been a reporter since 2007.  Prior to that she worked at WEEK-TV in Peoria for three years.</p>

<p>Song is a graduate of the Medill School of Journalism at Northwestern University.  During her time at Medill, song worked on air for the Korean Broadcasting Channel in Chicago.  Song also was an intern at Channel 2 in the summer of 2003.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/susanna_song_to_join_wbbm-chan.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/susanna_song_to_join_wbbm-chan.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">WBBM-TV</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Susanna Song</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">WBBM-Channel 2</category>
            
            <pubDate>Wed, 17 Nov 2010 10:10:02 -0600</pubDate>
        </item>
        
        <item>
            <title>Internet advertising revenue surges in third quarter</title>
            <description><![CDATA[<p>United States Internet advertising revenues hit $6.4 billion in the third quarter of 2010, representing the highest quarterly result ever for the online advertising industry and a 17 percent increase from the same period in 2009.  The third quarter 2010 revenue estimates were announced Wednesday by the Interactive Advertising Bureau and PricewaterhouseCoopers Media. "Advertisers are shifting more of their brand messaging online, accounting for this welcome surge in a difficult economy," said David Silverman, a partner at PwC.  "This trend reflects the accelerating shift in consume behavior towards the Internet and away from traditional media," added Silverman.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2010/11/internet_advertising_revenue_s.html</link>
            <guid>http://blogs.suntimes.com/media/2010/11/internet_advertising_revenue_s.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Interactive Advertising Bureau</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Interactive Advertising Bureau</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">PricewaterhouseCoopers</category>
            
            <pubDate>Wed, 17 Nov 2010 09:14:30 -0600</pubDate>
        </item>
        
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