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        <title>Media and Marketing Mix</title>
        <link>http://blogs.suntimes.com/media/</link>
        <description>Lewis Lazare follows Chicago media and marketing news</description>
        <language>en</language>
        <copyright>Copyright 2009</copyright>
        <lastBuildDate>Sun, 22 Nov 2009 15:48:15 -0600</lastBuildDate>
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        <item>
            <title>Leo Burnett adds business-to-business unit</title>
            <description><![CDATA[<p>Leo Burnett has added a new team of business-to-business advertising and marketing specialists that will be called Leo Burnett Business, effective immediately.  The group was formerly the New York-based arm of Masius/Publicis Consultants. The focus of  Burnett's new unit, so we're told, will be the development of creative ideas to close the gap between a client brand's perceived position and its true value.  "Our approach to business communication mirrors Leo Burnett's philosophy in that making a true human connection between brands and their audiences is at the center of everything we do," said Lisa Abbatiello, CEO of Burnett Business.</p>

<p>Of course, in addition to its stated goals, Leo Burnett Business undoubtedly will be all about fattening the agency's bottom whenever possible -- something that Burnett has not been able to do much in recent years via the addition of huge, lucrative new accounts. Current Leo Burnett Business clients include Ace Limited, BP, Johnson & Johnson and United Kingdom Trade & Investment.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/leo_burnett_adds_business-to-b.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/leo_burnett_adds_business-to-b.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Leo Burnett/Chicago</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Leo Burnett</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Masius/Publicis Consultants</category>
            
            <pubDate>Sun, 22 Nov 2009 15:48:15 -0600</pubDate>
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        <item>
            <title>The 51st annual Chicago/Midwest Emmy Awards final report</title>
            <description><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.suntimes.com/media/n-emmy-kazurinsky1109xxok.jpg"><img alt="n-emmy-kazurinsky1109xxok.jpg" src="http://blogs.suntimes.com/media/assets_c/2009/11/n-emmy-kazurinsky1109xxok-thumb-300x200-13496.jpg" width="300" height="200" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></span>This will serve as a final report on the 51st annual Emmy Awards ceremony for the  Chicago/Midwest chapter of the National Academy of Arts and Sciences.  Over 425 nominees and broadcast professionals attended the event Nov. 7, at Park West. Second City improv alum Tim Kazurinsky hosted the evening.</p>

<p>A total 67 Emmys went to Chicago area broadcast outlets and other area companies and organizations.  Wisconsin stations and production companies won another nine Emmys.   There were more than 640 entries in the 2009 Chicago/Midwest competition.</p>

<p>Scholarships of $4,000 each were awarded to three deserving students.  The Ephraim Family Scholarship went to Logan Groover of Northwestern University.  The Tom Skilling Scholarship was given to Rosanna Laporta of Columbia College and the Sharon A. Palermo Scholarship to Soo Jin Kim of Columbia College.</p>

<p>The evening's co-chairs were Adam Marton and David Ratzlaff. For a complete list of Emmy recipients, please visit www.chicagoemmyonline.org.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/the_51st_annual_chicagomidwest.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/the_51st_annual_chicagomidwest.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Chicago/Midwest Emmy Awards</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Chicago/Midwest Emmy Awards</category>
            
            <pubDate>Tue, 17 Nov 2009 11:54:07 -0600</pubDate>
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        <item>
            <title>Mark Tutssel to head Cannes Lion film and press juries</title>
            <description><![CDATA[<p>Mark Tutssel, chief creative officer of Leo Burnett Worldwide, will head the film and press juries for the Cannes Lions 2010 competition. Tutssel currently oversees the creative work of Burnett 96 global offices, and he selected Susan Credle to take over Burnett/Chicago's creative department last month.</p>

<p>In 2009, Burnett Worldwide was the third most-awarded network at the Cannes International Advertising Festival, as well as the Network of the Year at the Art Directors Club of New York and the Gold Drum Awards. </p>

<p>Prior to becoming Burnett's worldwide creative director, Tutssel was executive creative director of Burnett/London.  During his tenure in London, both McDonald's and Heinz were named advertiser of the year in the United Kingdom by Campaign magazine.  Commenting on his Cannes appointment, Tutssel said:  I am delighted and extremely flattered to be asked to preside over the world's biggest celebration of creativity in communications."  </p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/mark_tutssel_to_head_cannes_li.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/mark_tutssel_to_head_cannes_li.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Leo Burnett/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Mark Tutssel</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Cannes Lions</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Leo Burnett Worldwide</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Mark Tutssel</category>
            
            <pubDate>Tue, 17 Nov 2009 11:22:41 -0600</pubDate>
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        <item>
            <title>Cramer-Krasselt/Chicago lands Crocs account</title>
            <description><![CDATA[<p>Footwear maker Crocs Inc. has named Cramer-Krasselt/Chicago its global agency of record. This marks the first time that the company has consolidated all of its advertising, media, digital and public relations with a single, integrated agency.  C-K won the consolidated assignment following an three-month review process. C-K's Chicago office will handle brand strategy, creative, interactive, online, media planning and buying and public relations, with global support through the agency's ICOM network.</p>

<p>"Our goal is to help Crocs further differentiate itself and expand the 'Crocs community' by sharing the unique story and substance behind the brand," said Karen Seamen, general manager of C-K/Chicago. "C-K presented a global brand platform and creative executions that, when combined, provide a compelling brand story sure to reach the millions of Crocs fans worldwide, while introducing new people to our unique and innovative footwear," added Ken Chaplin, vice-president of marketing at Crocs.</p>

<p>C-K's first work for the client is expected to launch in spring of 2010.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/cramer-krasseltchicago_lands_c.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/cramer-krasseltchicago_lands_c.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Cramer-Krasselt/Chicago</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Cramer-Krasselt/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Crocs</category>
            
            <pubDate>Mon, 16 Nov 2009 13:22:51 -0600</pubDate>
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        <item>
            <title>Two by Four/Chicago adds Scott Voege as account director</title>
            <description><![CDATA[<p>Scott Voege has joined Two by Four/Chicago as an account director. He will be responsible for managing a variety of accounts at the director level, including Grainger and Bridgestone-Firestone retail and commercial operations. Voege will report directly to Jennifer Nicks, Two by Four group account director.  Previously, Voege served as director of client partnership at Lisa P. Maxwell on accounts for Boyd Gaming, Blue Chip Casino, Waterton Residential, David Barton Gym and Groupon.com.   Two by Four President and Chief Creative Officer David Stevenson described Voege as "creative, strategic and passionate at his core."</p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/two_by_fourchicago_adds_scott.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/two_by_fourchicago_adds_scott.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Two by Four/Chicago</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">David Stevenson</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Scott Voege</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Two by Four/Chicago</category>
            
            <pubDate>Mon, 16 Nov 2009 11:58:29 -0600</pubDate>
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        <item>
            <title>WLIT-FM to switch to all holiday music format at midnight Friday</title>
            <description><![CDATA[<p>Clear Channel Radio Chicago's WLIT-FM (93.9) will flip the switch at midnight Friday, and start broadcasting holiday music 24/7.  The annual changeover has become a big event each year for the station, and one that has provided a huge -- albeit temporary -- boost for the station in the Arbitron ratings book.  WLIT typically reverts to its regular adult contemporary programming soon after Christmas.  In the October Arbitron book, WLIT was tied for 11th place overall in the key 25 to 54 year old demo, down a notch from it's 10th place ranking in the September book, even though the station's overall share increased slightly in October.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/wlit-fm_to_switch_to_all_holid.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/wlit-fm_to_switch_to_all_holid.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">WLIT-FM</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Arbitron</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">WLIT-FM</category>
            
            <pubDate>Fri, 13 Nov 2009 13:20:34 -0600</pubDate>
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            <title>WFLD-Channel 32 nabs 10 Emmys at Chicago/Midwest awards show</title>
            <description><![CDATA[<p>Fox-owned WFLD-Channel 32 may have a long way to go to declare itself a success in the local television news ratings race, but it certainly did okay at the 51st annual Chicago/Midwest Emmy Awards show last Saturday at Park West. More than okay, actually.</p>

<p>Now headed by General Manager Michael Renda, WFLD won 10 Emmys, more than any other TV station in the regional competition.  WFLD was honored with two Emmys for two investigative reports titled "Murder or Suicide?" and "Property Taxes" and another Emmy for an investigative series titled "Contingency Fund."  The station also got nods for two hard news single features titled "Cop Killer Coverup?" and "Stop the Presses?"  WFLD's other wins included Emmys for a medical specialty report, a hard news feature series and a politics/government specialty report.</p>

<p>Local TV insiders who have followed the Emmys for years says those stations that submit the largest number of entries often wind up with the most Emmys.  WFLD, it could be said, is an avid participant in the Emmy competition. ABC-owned WLS-Channel 7, by far the dominant outlet in the local TV news ratings competition, does submit entries for Emmy consideration, but not so aggressively as some other stations.  </p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/wfld-channel_32_nabs_10_emmys.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/wfld-channel_32_nabs_10_emmys.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Chicago/Midwest Emmy Awards</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">WFLD-Channel 32</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">WLS-Channel 7</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Chicago/Midwest Emmy Awards</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Michael Renda</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">WFLD-Channel 32</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">WLS-Channel 7</category>
            
            <pubDate>Wed, 11 Nov 2009 12:07:07 -0600</pubDate>
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            <title>Hoffman York lands museum account</title>
            <description><![CDATA[<p>The Museum of Science and Industry in Chicago has named Hoffman York/Chicago as its advertising agency of record.  Hoffman York will develop and execute marketing plans that generate awareness for the museum's exhibits and extensive educational programs.  The agency will be responsible for creative, strategic planning, media and research related to the Museum's advertising campaigns. "We expect to leverage Hoffman York's strategic and creative expertise to further connect the Museum of Science and Industry brand with our many loyal fans, as well as to help us develop new ones," said Rob Gallas, the museum's chief marketing officer.  Hoffman York has developed marketing materials for "You! The Experience," a permanent exhibition celebrating the connections between body, mind and spirit.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/hoffman_york_lands_museum_acco.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/hoffman_york_lands_museum_acco.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Hoffman York Advertising</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Hoffman York/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Museum of Science and Industry/Chicago</category>
            
            <pubDate>Wed, 11 Nov 2009 11:45:39 -0600</pubDate>
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        <item>
            <title>WLS-Channel 7 to air political debates</title>
            <description><![CDATA[<p>ABC-owned WLS-Channel 7 will partner with the League of Women Voters of Illinois and Cook County and the Better Government Association for a series of political debates in January, 2010. These debates will feature candidates running for the offices of United States senator from Illinois, governor and Cook County board president during the Feb. 2, 2010 primary race. The debates, which will be broadcast from the Channel 7 studios, will air commercial free and will be streamed live on abc7chicago.com. The time and dates of the debates will be announced in December. As with past debates see on on WLS, the format will include a Channel 7 moderator and a panel of journalists (to be determined), questioning the candidates on important issues.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/wls-channel_7_to_air_political.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/wls-channel_7_to_air_political.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">WLS-Channel 7</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">League of Women Voters of Illinois and Cook County</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">WLS-Channel 7</category>
            
            <pubDate>Wed, 11 Nov 2009 11:38:49 -0600</pubDate>
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            <title>&quot;ChicagoNow Radio&quot; to debut on WGN-AM</title>
            <description><![CDATA[<p>We don't envy the task facing Bill Leff.  The ex-sidekick of WLS-AM (890) afternoon drive host Roe Conn has been tapped to host a new morning show on Tribune Co.-owned WGN-AM (780) called "ChicagoNow Radio," debuting Nov. 14.  The program, which will air on Saturdays from 9 a.m. to 12 noon when sports programming doesn't interfere, will feature a rotating cast of bloggers from www.chicagonow.com, the Web home for no fewer than 126 bloggers that is part of the Chicago Tribune Media Group's efforts to appear in sync with the times.</p>

<p>In announcing the new program, WGN Program Director Kevin Metheny obviously had to reach more than a bit to come up with a basic description of the concept:  "This will be a crazy collision of experiences and perspectives."  Perhaps.  But it also sounds as if the program will be chaotic and hard to follow, with so many different bloggers with different areas of interest talking amongst themselves while Leff tries to tie it all together.</p>

<p>Obviously, the Tribune Media Group is trying to use its radio outlet to promote the ChicagoNow venture.  It's called synergy.  But "ChicagoNow Radio" may very well prove yet another irritant to tens of thousands of formerly loyal WGN listeners who have turned off the station in recent months as Metheny has tried to update and modernize the sound to attract a younger audience.  </p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/chicagonow_radio_to_debut_on_w.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/chicagonow_radio_to_debut_on_w.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Roe Conn</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">WGN-AM</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">WLS-AM</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Bill Leff</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">ChicagoNow Radio,</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Roe Conn</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">WLS-AM</category>
            
            <pubDate>Wed, 11 Nov 2009 11:13:05 -0600</pubDate>
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            <title>Chicago/Midwest Emmys for Walter E. Smithe Co. and  Lou Beres &amp; Associates</title>
            <description><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.suntimes.com/media/Smithe%20Babies%203.jpg"><img alt="Smithe Babies 3.jpg" src="http://blogs.suntimes.com/media/assets_c/2009/11/Smithe Babies 3-thumb-300x168-13202.jpg" width="300" height="168" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></span>Good news for some in the ad world at the Chicago/Midwest Emmy Awards ceremony last Saturday at the Park West. Lou Beres & Associates/Chicago won a Emmy Award in the public service campaign category  for its  "Click It or Ticket" campaign for the Illinois Department of Transportation's traffic safety division.  The campaign was designed to break through to an audience of offenders (primarily young adults) and remind them that cops are there watching, even at night.  "The idea was to portray cops and enforcement in a friendly manner that underscores their dedication to a motorist's safety," explained Lou Beres & Associates Chief Creative Officer Andy Madorsky.</p>

<p>And the Walter E. Smithe furniture company and its marketing titan Tim Smithe picked up the Chicago/Midwest Emmy for best TV commercial for a spot that had all three Smithe brothers sitting in baby high chairs. The winning commercial is but one in a long line of outrageously creative spots produced by the Smithe company. In his acceptance speech, Tim Smithe thanked commercial director Bill O'Neil for "making TV magic."  Smithe also quoted the character Donald Draper from the "Mad Men" TV series in pointing out that "advertising is distilling a company's communication down to its essence."</p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/chicagomidwest_emmys_for_walte.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/chicagomidwest_emmys_for_walte.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Chicago/Midwest Emmy Awards</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Lou Beres &amp; Associates/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Walter E. Smithe Furniture</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Chicago/Midwest Emmys</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Lou Beres &amp; Associates</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Tim Smithe</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Walter E. Smithe Co.</category>
            
            <pubDate>Tue, 10 Nov 2009 14:15:44 -0600</pubDate>
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            <title>ESW Partners/Chicago debuts 10th anniversary video</title>
            <description><![CDATA[<p>Some ad agencies merely pop open a few bottles of bubbly to celebrate their 10th anniversary.  ESW Partners/Chicago was considerably more ambitious. Late last month, to celebrate their 10th year in business, the folks at ESW debuted part one of a two-part video documentary called "10 Years Ahead."</p>

<p>ESW rounded up no fewer than 25 "opinion leaders" (yes, we were one of them) to record their thoughts about the future of the advertising industry.  We have seen part one and enjoyed hearing what a really diverse cross-section of people in the business had to say on the topic.  Part two of the ESW video project will, we are told, be posted soon at www.10yearsahead.com.  For part two, viewers will be asked to join in the conversation with their thoughts about the advertising business10 years down the road.</p>

<p>Jim Signorelli, needless to say, is happy his agency has survived to see its 10th anniversary. "Ten years ago we were three people whose assets were a desktop computer and a dream," said Signorelli, adding "it's surreal to think that today we are on the Inc. magazine list of the 500 fastest-growing independent companies in the United States."</p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/esw_partnerschicago_debuts_10t.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/esw_partnerschicago_debuts_10t.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">ESW Partners/Chicago</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">ESW Partners/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Jim Signorelli</category>
            
            <pubDate>Fri, 06 Nov 2009 15:14:15 -0600</pubDate>
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            <title>William Byrne joins Euro RSCG/Chicago PR department</title>
            <description><![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://blogs.suntimes.com/media/IMG_1065.jpg"><img alt="IMG_1065.jpg" src="http://blogs.suntimes.com/media/assets_c/2009/11/IMG_1065-thumb-200x259-13044.jpg" width="200" height="259" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a></span>William Byrne has joined Euro RSCG/Chicago as manager of corporate communications.  Byrne most recently served as manager of public relations and corporate communications at Classic Residence by Hyatt. In his newly-created position at Euro RSCG, Byrne will report to Euro RSCG Chief Communications Officer Eric Edge.<br />
Byrne will work closely with the Euro RSCG Chicago leadership team to develop new communications programs, both for the agency's employees and its various external audiences. "(Byrne's) passion for communications, specifically its role in the digital and social media space, will be wonderful as we promote the agency's unique thought leadership," added Edge. Byrne received his Bachelor of Arts in communications from DePaul University. He also is part of the Second City Training Center in Chicago.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/william_byrne_joins_euro_rscgc.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/william_byrne_joins_euro_rscgc.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Euro RSCG/Chicago</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Eric Edge</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Euro RSCG/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">William Byrne</category>
            
            <pubDate>Thu, 05 Nov 2009 18:13:59 -0600</pubDate>
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            <title>Clear Channel Radio Chicago forms Urban Network sales unit</title>
            <description><![CDATA[<p>Clear Channel Radio Chicago has formed what it calling a "one-stop shop" for advertisers to capitalize on the buying and listening power of the African-American consumer.  Effective Nov. 6, the Clear Channel Chicago Urban Network will coordinate ad sales on three Clear Channel outlets -- WGCI-FM (107.5); WVAZ-FM (102.7) and WGRB-AM (1390).  "Each station targets and influences a different segment of the population," said Earl Jones, president and market manager of Clear Channel Radio Chicago. Together, the three stations reach more than 1.2 million African-Americans weekly.</p>

<p>Advertisers who purchase the Clear Channel Chicago Urban Network will receive a cross-platform of marketing opportunities, including radio, digital and events.  "Clear Channel is more than radio -- we are a media and entertainment company," explained Jones. Darlene Park will be general sales manager for the Urban Network, and Derrick Brown will assume the role of director of urban programming for the three urban properties.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/clear_channel_radio_chicago_fo.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/clear_channel_radio_chicago_fo.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Clear Channel Radio/Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Earl Jones</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">WGCI-FM</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">WGRB-AM</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">WVAZ-FM</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Chicago Urban Network</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Clear Channel Radio Chicago</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Earl Jones</category>
            
            <pubDate>Wed, 04 Nov 2009 15:53:40 -0600</pubDate>
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            <title>Wirestone/Chicago wins A.C. Moore Arts &amp; Crafts digital account</title>
            <description><![CDATA[<p>A.C. Moore Arts & Crafts Inc., a specialty retailer headquartered in Berlin, N.J., has tapped Wirestone/Chicago  as their digital agency of record.  This is a new relationship with no prior agency, and billings were not disclosed. Wirestone's first efforts for A.C. Moore will break later this month and will include the launch of the company's first social media platform called "The Common Thread." The agency also will be working on connecting with crafters through the digital channels by providing ideas and inspiration, A.C. Moore deals, exclusive product information and project ideas generated both from the company and the crafting community.</p>]]></description>
            <link>http://blogs.suntimes.com/media/2009/11/wirestonechicago_wins_ac_moore.html</link>
            <guid>http://blogs.suntimes.com/media/2009/11/wirestonechicago_wins_ac_moore.html</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Wirestone/Chicago</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">A.C. Moore Arts &amp; Crafts Inc.</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Wirestone/Chicago</category>
            
            <pubDate>Wed, 04 Nov 2009 11:48:03 -0600</pubDate>
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