Every institution of higher learning is fighting as hard as it can to pull in students in these tough times. Many colleges and universities are freshening up their brand identities as part of that effort to attract the best and the brightest. Chicago-based Roosevelt University on Monday will introduce a new school logo, seal and a redesigned Web site -- all part of its effort to woo new students and help current students better understand what the university stands for.
In December, Roosevelt unveiled a new sports logo that combined an "R" with waves -- an image intended to suggest the university's athletics programs are about movement and energy. Chicago-based Studio Blue, a graphics design firm that has worked with educational and cultural institutions around the country, developed the new sports program logo, as well as the updated university logo and seal coming on Monday. Chicago-based mStoner developed the university's new Web site.