Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

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Lachky_Bob_hires.jpgBob Lachky, the man who for many years was in charge of orchestrating brewery giant Anheuser-Busch's advertising image, now has a new Chicago connection. He's signed on as a senior advisor at Chicago-based rEvolution, a sports marketing and media services agency.

A rEvolution spokesman said Lachky will not be a full-time employee, but will work with agency president John Rowady in a consultant capacity to determine how best to position the rEvolution shop going forward. For now, Lachky will remain based in St. Louis, where he is also working with stock brokerage company Scottrade on its advertising initiatives.

Rowady apparently likes what Lachky brings to the table for rEvolution. "Having managed the relationship with a variety of agencies at Anheuser-Busch, he (Lachky) brings to our team unique insight into what makes a great agency in today's changing marketplace," said Rowady. For his part, Lachky said of his new assignment: "I'm excited about the opportunity to work with John and his team as we both are major proponents of driving creative messaging through a larger set of communication channels." Lachky is no stranger to Chicago. He was an executive with DDB/Chicago prior to joining A-B.

rEvolution clients include ESPN, Target and Red Bull energy drink.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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