Client-agency relationship consultancy R3:JLB has appointed three executives to strengthen global operations. Mary Conrad has been named managing director, North America. Kim Kilchenmann has been named global business director. Rosario Cuellar will serve as senior consultant, Latin America.

Conrad joins the firm from Peapod, the online grocer, where she was vice-president of marketing. Kilchenmann comes from DraftFCB, where she wa a group management director. Cuellar is the founder of Integra Marketing, an Hispanic marketing firm. "With these three appointments we have the senior talent in place to deliver a consistent best-in-class, multinational approach to help our clients identify, pay and reward the best agencies," said David Beals, CEO of R3:JLB. Earlier this month Jones Lundin Beals merged with Asia-based consultancy R3 to form a global consultancy.