Cramer-Krasselt has promoted Karen Seamen, 53, to the new post of chief operating officer. Throughout her 21-year career with C-K, Seamen has been instrumental in the development and evolution of the agency's integrated model spanning advertising, media, interactive and engagement strategies. She was elevated to general manager of C-K's Chicago office in 2006, and has helped drive the agency's new business development.
Peter Krivkovich, C-K CEO and president, said Seamen will promote collaboration among C-K's four offices and help put the agency on the path to becoming the nation's largest independent ad agency. It is currently in second place. Seamen also will continue in her role as general manager of C-K/Chicago.
Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.