Chicago Sun-Times
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'Veggie Love': PETA's Banned Super Bowl Ad

People for the Ethical Treatment of Animals has done it again. While the debate rages on in more enlightened circles about how much good PETA actually does, the Washington, D.C-based animal rights organization has proved once more that it is hugely adept at instantly creating controversy. Witness the TV commercial the organization released to the world on Wednesday -- along with the news that NBC had banned the spot from the Super Bowl telecast on Sunday.

It's not hard to understand why NBC readily helped PETA in its bid to stir up controversy. The banned commercial features several buxom women in sexy lingerie fondling a variety of vegetables. The montage of suggestive veggie sex imagery is set to a pounding rock score that makes the visuals appear even more lurid than they really are. The commercial ends with the message "Studies Show: Vegetarians Have Better Sex" without clearly referencing whatever study produced this surprising and dubious bit of news.

While the spot is sure to stir the blood of those who like their advertising heavily laced with titillation, it really does nothing to further the cause of animal rights. Instead it has sparked a frenzy in the blogosphere over the TV commercial's unabashedly sexual, yet totally pointless content and NBC's move to ban it from sports' biggest event. In the meantime, we are left to ponder whether PETA really would have forked over the $3 million to buy the airtime to run the spot during the Super Bowl, if that indeed was ever the organization's real intention.

For now, though, PETA isn't talking. It's just letting the controversey rather tiresomely play itself out, which we're sure it will do in short order.



About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page is an archive of recent entries in the PETA category.

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