The ad world is coming to the stage in a new world premiere farce from former ad agency copywriter turned Jeff Award-winning playwright Penny Penniston. The show is called "Spin," and it will have its world premiere engagement starting April 16, at the new Theater Wit at 1229 W. Belmont, a trio of performance spaces carved out of the former Bailiwick Arts Centre at a cost of more than $1.2 million.

"Spin" is said to be the story of recently-divorced Brent, who has just lost his high-paying job as an art director at an advertising agency. He then decides to fall back on Plan B and remake himself. Armed with self-help books about Buddhism, Brent takes in a street kid and renounces his worldly possessions. But when tempted with prestige and cash by an advertising friend, Brent sells his life over to a beer company. Literally. From that point on apparently, much mayhem and some serious self-examination ensue.

We'll have more on this venture as information becomes available. Rehearsals, we're told, commenced Monday.