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Darcie Scianna joins Sponge/Chicago

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Darcie_Scianna.JPGDarcie Scianna has joined Sponge/Chicago as an account director. She will be responsible for leading all account management activities in support of the agency's AutoZone account. Sponge has been AutoZone's agency of record since the summer of 2008. Scianna also will support the agency's on-going business development efforts. Previously, Scianna was an account supervisor at the Chicago Creative Partner. She has also worked at Young & Rubicam/Chicago, JWT/Chicago, DDB/Chicago and Matrix Marketing Group/Chicago. "Darcie bring the depth of retail experience and level-headed thinking needed for our clients' fast-changing environment," said Paul Brourman, president and chief creative officer at Sponge.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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