Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

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Is the outspoken Mancow Muller headed for a berth at Tribune Co.-owned WGN-AM (720)? Rumors swirled Thursday that Muller and WGN were talking. But WGN general manager Tom Langmyer dismissed the rumor. "We talk to a lot of people all the time," said Langmyer.

For more than a year, WGN program director Kevin Metheny has been busy making numerous programming and talent changes at the station. In so doing, he has angered a number of longtime WGN fans, many of whom have said they no longer can relate to the station. But Metheny also has been adamant about trying to woo a younger 25 to 54-year-old listener base, and he maintains much of what he has done at WGN was done with that goal in mind.

Muller was unceremoniously cut loose earlier this year from Citadel Broadcasting's news/talk WLS-AM (890), where he had been paired with Pat Cassidy, who has since returned as morning drive co-anchor at all-news WBBM-AM (780). Cisco Cotto was moved from afternoon drive, where he was briefly paired with Roe Conn, to fill the mid-morning slot vacated by Muller and Cassidy at WLS-AM. At the time of his dismissal from WLS, Muller was vocal about the raw deal he believes he had gotten from the station.

Pat Cassidy is coming back to all-news WBBM-AM (780) in the morning drive co-anchor job he left in July, 2008. Cassidy's first day back on the job with co-anchor Felicia Middlebrooks will be next Monday, Apr. 19. Cassidy left WBBM nearly two years ago for what he believed at the time would be a new career as a talk show host at news/talk WLS-AM (890), but he never found a slot there that he could comfortably fill. Cassidy and his fellow mid-morning host Mancow Muller were abruptly dropped from WLS in February.

At WBBM, Cassidy will replace John Hultman, a veteran WBBM anchor who came out of retirement to do morning drive after Cassidy's departure for WLS. Hultman will continue to do fill-in work at WBBM from time to time, the station said Monday.

X00205_7.JPGIf we were so inclined, we could probably spend most of each working day just trying to keep track of all the shenanigans that come with being an outrageous, outspoken mid-morning talk show host like Mancow Muller, who now does he gig with Pat Cassidy at WLS-AM (890). But we don't have all day. And we can only take so much!

Still, we wanted to advise our readers that Muller and Cassidy do plan to give a Florida college student and McDonald's worker named Julio Osegueda his big audition as a radio disc jockey during Thursday's show on WLS. Osegueda is the young man who caught Barack Obama's eye last week at a town hall meeting in Florida. And if you're into collecting unusual images, you also might want to seek out a copy of the February issue of a radio industry trade magazine called Talkers. On the cover is a large image of the Dalai Lama in India reading an issue of Talkers on the back cover of which is an ad promoting Muller's WLS gig. Bizarre.



About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page is an archive of recent entries in the Pat Cassidy category.

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