Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

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GERTRUDE_PN7_26.JPGThe annual Portfolio Night in Chicago has come and gone. And we hear from chief organizer Otis Gibson of Gertrude Inc./Chicago that the event was well-attended. More than a hundred young people looking to launch a career in advertising showed up at Chicago's Relax Lounge on the near west side to have their portfolios critiqued by some of Chicago's most high-profile creative talent, including Gibson, Kevin Lynch, Vinny Warren, Paul Brourman, Reed Collins, Bob Winter and Steffan Postaer, who, of course, loves to be wherever the action is perceived to be.

Gibson said that, in conjunction with the Captivate Network, his Gertrude agency is now selecting a short list of the best work exhibited by the young talent present for Portfolio Night. That work will be exhibited in some 368 Captivate Network elevator screens in buildings that house 21 ad agencies around Chicago. Gibson is hopeful the additional exposure will help some of the young talent that attended Portfolio Night land a job "with lots of late nights," as Gibson put it.



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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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