Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

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Director Otto Arsenault has joined One at Optimus/Chicago. "One is unique because it's a production company built out of a post-production house," said Arsenault. "This is parallel to how I got my start in the industry and is one of the reasons this union has been such a great fit," added Arsenault.

Arsenault established his post-production roots while at Southern Illinois University through his work on "alt.news 26:46," a syndicated PBS program that won five regional Emmy Awards. After migrating to Los Angeles, he co-created PlasterCity Digital Post -- one of the first non-linear post-production studios in LA.

Arsenault's first project with One will be a TV spot for an international liquor brand through Markham Unlimited in Miami, Fla.

One at Optimus, the live-action production arm of post-production house Optimus/Chicago, has signed two new directors to its roster -- Michael Chaves and Alex Beh. Chaves is a Southern California local whose work includes a range of spots for Toshiba, NASCAR, Ford, McDonald's, Lucky Jeans and Zippo, among others. Prior to joining One at Optimus, Chaves was on staff as a director at Backyard in Venice, Calif. Beh has won numerous awards as a director, actor and producer. He began his career in the Chicago theater industry, where he learned his craft studying at Second City, Improv Olympic Theater and the Piven Theater. His film "Sugar" has won numerous awards, including Best Short at the Bend Film Festival.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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